Raise your hands confidently

The most common underarm problems are excessive sweating and skin discoloration that diminishes one's confidence to wear sleeveless tops.

These concerns boil down to one cause — improper care.

An underarm care routine that is all-natural, friendly, travel-handy, and addresses every concern is a must. This is why Cathy Doll launched its Mineral Deodorant line.

The Mineral Deodorant Spray offers a liquid, non-sticky, alcohol-free, and paraben-free formula while the Mineral Deodorant Stick provides a non-staining and non-sticky feeling after bathing. The spray is convenient to use while the latter is handy and travel-friendly.

Both come in two variants: Whitening and Smoothening which offers odor protection and promotes skin whitening as it is infused with Pomegranate Extract, Mangosteen Peel Extract; and Cherry Blossom Extract and Whitening and Moisturizing which provides an odor skin barrier and promotes skin moisturization while whitening the area, thanks to Aloe Vera.

A launch party was held at Luxent Hotel.

Hosted by beauty vlogger Nikki Tiu, the event was graced by Miss World 2021 Tracy Maureen Perez, Drag Race PH's Divine Divas as well as the grand champion Precious Paula Nicole, Miss Supranational Philippines 2022 Alison Black, dermatologist Bea Chan, and Cathy Doll brand ambassadors Paula Pelaez, Dior Veneracion, Riri Ching, and Joshua Ronett.

The brand ambassadors showed how they confidently express their beauty. For the 2023 campaign, Cathy Doll opted to highlight "Beauty In Every Way" to promote inclusivity and diversity — #WhatsYourWay?

Co-founders of Lifestrong Marketing, the exclusive distributor of Cathy Doll, also raised awareness for Mental Health. "With unwavering support for mental health, we hope and believe that the promotion of diversity and inclusivity through Cathy Doll's campaign of beauty in every way, will be a stepping stone to help those who need a boost and a lift," said Margaret Lee, general manager.