Hair straightening made easy

If you are looking for the healthiest and most effective way to achieve ultra-smooth, frizz-free, and naturally straight hair that's perfect for your holiday festivities, we found the right product for you — a salon professional product at 0% Formaldehyde and 0% Harmful Chemicals that can provide that ultra-sleek hair for more than three months is now available in the Philippines.

Straight from Brazil, New Summit Colors Distribution Inc., the company that exclusively distributes Revlon Professional, American Crew, and CND brought us another wonderful product, this time in the hair straightening category, Argila Amazonia.

Experts mentioned that the key to ultra-sleek hair is the formula of the product being used by the Stylist, that is why we searched for a product and a Stylist that has both the perfect solution to achieve that beautiful straight hair and in the midst of it all we are introduced to Argila Amazonia, a product formulated free of formaldehyde, parabens, ammonia or any other chemical that could be considered harmful, however, we took an extra effort to get to know Argila Amazonia by learning its ingredients.

White Clay from Amazon: White Clay is a rare and extremely pure substance, found only on the Island of Marajo. The island, located where the Amazon River meets the Atlantic Ocean, is one of the best-preserved ecological sanctuaries in Brazil.

The clay forms through the decomposition of certain types of rocks for thousands of years, rich in minerals such as magnesium, zinc, calcium, and iron; White Clay is famous for its use in skin care, commonly used to hydrate skin and lower stress levels. Argila Amazonia is the first hair care brand to take White Clay in a powder form, maintaining all of its beneficial properties, and use it in a professional quality haircare product.

White Clay's molecular structure allows it to efficiently and effectively reach hair's capillary structures, once inside, it enriches hair with a protein called L-cisteine, an amino acid naturally produced in straight hair. This leaves your hair amazingly naturally looking straight.

Murumuru Oil: The Murumuru seed, from which the Murumuru oil is extracted, grows naturally in the Brazilian state of Para, in the Amazon region. It's found along river banks and in flooded areas, in dense or semi-dense forests. It grows on a thorny palm tree and that is easily recognizable due to its large leaves and long thorns. Murumuru Oil offers numerous benefits to hair, it helps hairs to recover long-lost moisture and regain its natural elasticity. Murumuru Oil is a powerful, nourishing anti-frizz oil that is unique to the Argila Amazonia line of products.

We talked to experts from New Summit Colors Distribution Inc., and they shared the procedures on how every Hair Straightening service should be performed when Argila Amazonia is at work. The first step is, Argila's Detoxifier Pre-Treatment Shampoo 50ml: Its high pH removes toxins and impurities, preparing the hair cuticles for the straightening process, followed by Argila's Activator Smoothing Cream Solution 100ml, which restores and improves frizzy hair, leaving it healthier and more manageable, and the service ends with a spray of Argila's Murmuru Sealer Protection Spray that served as thermal protection before blow dry and ironing.

Finally, they mentioned that you should get a home maintenance, that is called the Argila Home Care kit which includes the Prolonging Shampoo, Masque, and Murumuru Spray, that's supposed to sustain the beauty of my hair for more than 3 months.

We know that the holiday season is coming and here's a list of salons where Argila Amazonia is being offered: Bench Fix salons, Studio Fix by Alex Carbonell, Stud & Sassy Barber Salon, The BLOC by Junie Siera and Co., and Haircology Salon, LIpa Batangas.