Ayala-backed Globe Telecom Inc. on Sunday reported an all-time high tally of blocked spam and scam messages after implementing its new measure against person-to-person SMS with clickable links.

In a press statement, the company said it blocked a total of 1.3 billion messages from January to September, exceeding last year's full-year total of 1.15 billion blocked messages.

The monthly total of blocked SMS has also seen a staggering 295.74 percent rise over nine months, from 68.34 million in January to 270.5 million in September.

"Our data shows that we have been blocking record numbers of spam and scam messages through our intensified efforts, most recently unleashing our stringent measure against SMS with clickable links," Globe Chief Information Security Officer Anton Bonifacio said.

"This shows our efforts have been paying off as we prepare for the full implementation of the SIM Registration Act, which was envisioned to give government and industry players a leg up in the fight against fraudsters," he said.

Under the unprecedented new security measure, all person-to-person SMS with clickable links from all networks are blocked. Fraudsters have noticeably been crafting their spam and scam SMS in new ways in an attempt to circumvent the new measure.

Globe has so far spent $20 million or P1.1 billion to boost its capabilities in detecting and blocking scam and spam messages from international and domestic sources, including app-to-person and person-to-person SMS.