Alcohol sale spikes during ‘Undas’—Study
‘This is expected as Filipinos consider Undas as a time to remember loved ones in a social context, meaning a lot of gatherings that revolve the consumption of alcoholic beverages is common.’
‘This is expected as Filipinos consider Undas as a time to remember loved ones in a social context, meaning a lot of gatherings that revolve the consumption of alcoholic beverages is common.’
Grief in remembering the departed loved ones of Filipinos during Undas is making the sale of alcoholic beverages in most communities, according to a study by Packworks, a startup company that provides a business-to-business platform for sari-sari stores.
Many people worldwide turn to alcohol when coping with grief, usually from watching a loved one pass on, breaking up with a partner, or dealing with a personal or financial loss.
However, on some occasions, alcohol is widely considered something that makes people feel good and elevates their mood.
Filipinos have found a way to incorporate both into the holiday commemorating their departed loved ones.
Packworks Sari IQ finds that sales of alcoholic beverages jumped up to 14.29 percent from 31 October to 2 November 2021 from 11.10 percent from 1 to 30 October 2021.
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The data sets compare a month of a typical day's worth of market share to the three-day Undas holiday last year.
"This is expected as Filipinos consider 'Undas as a time to remember loved ones in a social context, meaning a lot of gatherings that revolve the consumption of alcoholic beverages is common," Packworks chief data officer Andres Montiel said.
