‘After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the adidas Yeezy business with immediate effect,’ the sportswear brand said on its website
US rapper Kanye West attends the WSJ Magazine 2019 Innovator Awards at MOMA on November 6, 2019 in New York City. (Photo by Angela Weiss / AFP)
Sportswear brand Adidas on 25 October officially ended its partnership with beleaguered rap superstar Kanye West, a.k.a. Ye and Yeezy, over a series of anti-Semitic remarks.
"Adidas does not tolerate anti-Semitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness," the company posted on its website (https://www.adidas-group.com/en/media/news-archive/press-releases/2022/adidas-terminates-partnership-ye-immediately/).
"After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the adidas Yeezy business with immediate effect."
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