Viceroy's female empowerment-themed Hotel Zena will open in Washington, DC in spring 2020. (Viceroy Hotels)
A female empowerment-themed hotel is set to open in Washington, DC’s Logan Circle neighborhood this spring.
Designed to celebrate feminine strength, Hotel Zena will have 191 rooms, a 14th-floor pool rooftop deck and lobby cocktail bar, according to a release.
Throughout, the hotel will feature works of art that are “perspective-shifting” and pay homage to important female figures. These include a 50-foot wooden serpent sculpture suspended from the ceiling and a mural of Supreme Court Justice Ruth Bader Ginsberg.
The latter isn’t a new sight in DC. Walk into any gift store in the nation’s capital, and there’s a high likelihood that you’ll find a tote bag, poster or mug with Justice Ginsberg’s image on it. In Northwest Washington, she even has her own two-story outdoor mural.
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Neither is Hotel Zena the only women-focused hotel. Take La Figueroa in Los Angeles, which opened in 1926 as a haven for women travelers and recently relaunched with an art gallery highlighting women and women-identifying artists.
Hotel Zena is distinct in being the “first hospitality establishment solely dedicated to celebrating the accomplishments of women,” according to Jon Bortz, president and CEO Pebblebrook Hotel Trust.
Bortz noted DC’s majority-female population as a reason for Viceroy’s choice of location.
The hotel will also include a destination lounge with programs for the “culturally curious” such as live music jams.
Andrea Dawson Sheehan, art director of the interior design firm on the project, said that “cheeky details” contribute to the hotel’s “rebellious and defiant playful energy.”
Hotel Zena is one of a growing number of themed lifestyle hotels in the District. It will join the ranks of resistance-themed Eaton and millennial-minded Moxy, Washingtonian’s Marisa Kashino noted. Both Eaton and Moxy are relative newcomers, having opened in fall 2018. (Business Insider)
