OPPO opened its fourth regional operations center in Kuala Lumpur, Malaysia, just prior to the OPPO APAC Strategy Conference. The ribbon cutting ceremony was officiated by the top management of OPPO, including president of OPPO APAC Jimmy Yi; president of global sales, Alen Wu; and president of intelligent mobile devices Bobee Liu.

Having experienced huge growth here in the past decade, the opening of OPPO’s APAC Hub Center is strategically situated in the heart of the region. It’s an ambitious move to connect markets, partners, and consumers.

The establishment of this hub holds a deeper meaning for OPPO, as APAC is where the brand first started global expansion. According to market research institute GfK, the APAC region will see a noticeable growing demand for technical consumer goods in 2020.

OPPO APAC will function with more flexibility. There will be greater room to explore further opportunities for collaboration with local partners, which will provide users with better access to the latest innovations in smartphones and provide access to the entire mobile connectivity ecosystem. Going forward, OPPO APAC will work to enhance its local market operations and will stay competitive by identifying local users’ preferences.