Since the opening of its first branch on Banawe Street, Quezon City, in 2017, Macao Imperial Tea has shown admirable growth.

The Macao Imperial Tea Bear added a layer of cuddly cuteness to the Macao Imperial Tea: 100th Store Bash.

The milk tea craze in the Philippines is far from over. The number of international and homegrown milk tea chains and outlets continues to rise across the country, among which was the opening of Macao Imperial Tea’s 100th store at Robinsons Place Manila in Ermita on 29 November.

Called the “100th Store Bash,” the event showcased what makes Macao Imperial Tea one of the most sought-after milk tea brands in the country. It was also the company’s way of giving back to its loyal consumers and thanking them for the warm response to the brand. The event was also a way of looking back at how the brand started and grew and how it is moving forward, anticipating more success.

Since the opening of its first branch on Banawe Street, Quezon City, in 2017, Macao Imperial Tea has shown admirable growth. Its story is grounded on the passion for life’s great moments. Hence, it strives to be the place where family and friends can gather and serve as the best venue to celebrate milestones over good food and drinks.

“Within just a couple of years, Macao Imperial Tea has built a brand that listens, relates and connects,” declared Alvin Ong, chief executive officer of Fredley Group of Companies, which operates Macao Imperial Tea in the Philippines. “It is a brand that’s filled to the brim with creativity and innovation, a brand that’s built on sustainability and lasting, positive change as we keep in mind the environment and society through our various CSR initiatives.”

Robinsons Land Corporation executive vice president Faraday Go and Manila City Vice Mayor Maria Sheilah Lacuna-Pangan join Fredley Group of Companies CEO Alvin Ong in the grand opening of the Macao Imperial Tea’s 100th store bash.

For instance, Macao Imperial Tea has reusable tumblers that give users a P5 to P10 discount per purchase.

Ong also added that Macao Imperial Tea has changed the game in terms of packaging, presentation and experience by differentiating itself through its aesthetics, cafe ambience and drive to deliver consistent taste and service.

Before 2020 ends, Macao Imperial Tea expects to share the Macao Imperial Tea experience with even more Filipinos by having at least a total of 200 stores around the country. It is also looking into launching its first drive-through store, collaborating with other brands and developing more inventive flavors that are currently not available in the market. It is also focusing its efforts on technology and innovation that can help uplift the brand even further.

Fans were also treated to a glimpse of the Macao Imperial Tea’s Fruit Series which will be available soon.

During the event, the Fredley Group of Companies also introduced the Fredley Elite Card, the company’s rewards program that provides more value for its customers. The card costs P500 and grants its holders exclusive freebies and discounts when they dine at brands under the Fredley Group of Companies. These include Mitasu Yakiniku, Nabe Japanese Izakaya and Hotpot, and 107 Co-Working by Macao Imperial Tea.

Macao Imperial Tea’s 100th Store Bash also offered exclusive creative workshops such as latte art by Culinary Exchange, food photography by FoodMNL, and calligraphy by The Fozzy Book. The brand also gave out special prizes to a couple of its loyal followers and raffled off a one-month supply and a year-round supply coupon of milk tea. The event was capped off by a performance from renowned Filipino band Up Dharma Down.

Macao Imperial Tea’s 100th Store Bash was formally opened by Ong, together with Manila City Vice Mayor Maria Sheilah Honey Lacuna-Panganas and Robinsons Land Corporation’s executive vice president Faraday Go.

For the latest updates about Macao Imperial Tea, check out their social media pages @macaoimperialteaph on Facebook and Instagram, and Fredley Group of Companies at @FredleyGroup on Facebook and @fredleygroupofcompanies on Instagram.