Actors Richard Guttierez and Angelica Panganiban grace the opening of the brand new SM Cinema Fairview to promote their new movie, “Unbreakable.”

Northerners don’t need to go far to get premium movie experience as SM Cinema unveils seven new theaters in SM Fairview that promise to bring a one-of-a-kind cinema experience.

SM Cinema has given its Fairview branch a stylish makeover while upgrading both its facilities and the movie experience it offers. SM Cinema Fairview is now home to two premium Director’s Club Cinema, a Large Screen Format theater and five state-of-the-art regular cinemas.

SM Cinema is committed to finding new ways to upgrade the cinema experience to cater to the constantly-changing demands of its patrons.

“Keeping up with changing times and growing customer expectations is part of SM Cinema’s goals to keep giving our patrons the movie experience they deserve, and we are just getting started. Now, SM Cinema patrons in Fairview can get the premium movie experience close to their homes,” said SM Cinema’s vice president for Marketing Ruby Ann Reyes.

Moviegoers can enjoy true-to-life pictures with SM Cinema Fairview’s theaters that are all equipped with state-of-the-art Christie CP42LH RGB laser cinema projectors. With laser projectors comes the promise of vivid, punchy colors and swift frame shifts that does not compromise picture quality.

SM Cinema Fairview also has upgraded its audio system to Dolby Surround Sound and with this upgrade SM Cinema guarantees that viewers fully immerse themselves in movies’ dialogues, OST and musical scoring.

No matter where you are seated in the theater you are sure to get pure, crisp and reverberating sound since the theaters’ front back and side walls are fitted with powerful Dolby speakers.

Moviegoers spend an average of two hours in the theaters and for the whole duration they are seated on cinema spectator chairs — and SM Cinema made sure to complete the viewing experience with premium Opus Glide seats that slide to your preferred semi-reclining angle to find the best position for optimal vista.

For a movie-watching experience above the rest, Director’s Club by SM Cinema offers a luxurious theater experience with stunning picture quality, resonating sound combined with top-of-the-line fully reclining Verona chairs complete with head and foot-rests. The plush leather seats promise both comfort and style while watching movies. And with an intimate seating capacity of 50 per cinema, it’s bound to impress anyone.

Seats are integrated with side tables, lighting, cup holders and charging ports. To provide customers with the best service possible, Director’s Club offers in-cinema butler service. With an easy click of a button, cinema staff can bring you anything you need from Snack Time, the official food concessionaire of SM Cinema.