BAYO collaborated with fashion designers and local communities as well for its Zero Waste Fashion collection.

It’s the dawn of a new day for fashion. An industry where excess and profusion once thrived, the sartorial scene is now making a U-turn and listening to the call of sustainability.

Pioneering this new chapter locally are proudly homegrown brand Bayo and its sister organization, Bayo Foundation. With the joint goal of encouraging the modern Filipino to make smart, sustainable fashion choices and uplifting local craftsmanship, the Journey to Zero campaign was created.

Louie Lagon, managing editor of Bayo Foundation, admits that the initiative was planted by the seed of self-awareness.“We realized that we’ve been accumulating so much waste and contributing so much to the problem of pollution,” Lagon shares.

However, along with this realization came the opportunity to spark change. “We also realized that we had a greater capability to be part of the solution,” Lagon explains. “That’s when we really began to think about ways we can work to address these problems, and that’s where the Journey to Zero campaign began.”

Every step of the campaign is centered on achieving a sustainable approach to fashion: from spreading awareness on the growing need for sartorial consciousness, to designing zero-waste collections for the Filipina consumer.

Earlier this year, Bayo took a major step in this direction by launching a collection made completely of upcycled and hand-woven fabrics in collaboration with renowned fashion designer, Francis Libiran.

With the designer’s trained eye and understanding of Bayo’s aesthetics, each comfortable, sophisticated piece was created without generating waste. With the desire to weave sustainability in every piece, reducing of textile waste was considered as the eco-fashion aspect in this special line: fabric scraps were turned into reusable fabrics or items. These upcycled weaves were then converted into stylish pieces and wearable clothing.

Despite making valiant efforts, Bayo Foundation stresses that there is more to this sustainability initiative than providing consciously produced sartorial options.

A sense of responsibility also falls on the shoulders of consumers, who should continuously make smarter choices with their purchases.

As Lagon explains, “We also need customers and the market in general to accept these practices and ideas. For us to reach our goal of full sustainability means that this has to be a two way commitment with our customers.”

Moving forward, Bayo and Bayo Foundation will be collaborating not only with fashion designers, but with local communities as well.

To know more about the sustainable fabrics and where to source it, contact Bayo Foundation at info_journeytozero@bayo.com.ph.