Facebook says it has fixed an issue that left some users in the United States unable to post photos or answer messages on Facebook or Instagram during part of Thanksgiving holiday Thursday.

The company said that the issue is fully resolved at about 3 p.m. after thousands of complaints about both social networks being down starting 10:30 a.m. were reported by tracking site Down Detector.

“We are back to 100% for everyone,” a Facebook spokesperson told CNN Business.

The company said earlier on Thursday afternoon that it had identified “an issue in one of our central software systems.”

Facebook said that it “caused many people to have trouble accessing Facebook’s family of apps,” and that it had started to restore access.

Parts of Instagram appeared to be affected, including the news feed being slow to refresh and trouble uploading pictures. The outage on Instagram sparked complaints on Twitter.

The two services are prone to frequent outages but Thursday’s is especially problematic because people love sharing their holiday festivities.

In July, Facebook, Instagram and WhatsApp were all down for nearly a day. The lengthy disruption likely upset advertisers that spend large amounts of money to reach potential customers on Facebook platforms. The company’s flagship social network has more than 2.3 billion users, and Instagram has more than 1 billion.

WhatsApp didn’t appear to be impacted by Thursday’s outage. (CNN Business)