Finally, Shiseido is here

Shiseido Company Limited, a leading global beauty company, officially commences operations in the Philippines through the newly-established Shiseido Philippines Corp. (Shiseido Philippines), a joint venture in partnership with Luxasia Partners Pte. Ltd., to strengthen the cosmetics business in the country’s rapidly-growing beauty market.

With over 140 years of history and heritage to its name, Shiseido has carved a niche for itself globally. An equation of East-meets-West, the brand is guided by Japanese philosophy and aesthetics, while simultaneously finding footing in the scientific developments and state-of-the-art pharmaceuticals of the Western world.

With this masterful balance instilled at its core, the brand has developed a vast spectrum of skincare, makeup and suncare products to cater to various skin types and address diverse beauty concerns. The brand has also established Shiseido Men, a male-specific line to extend the same targeted solutions and utmost care to its male consumers.

Further stretching the bounds of beauty, Shiseido’s entry into the Philippine market also signals the launch of several key brands under the company’s extensive product portfolio. In addition to trusted Shiseido and Shiseido Men skincare products, this expansive roster now includes prestige brands like makeup cult favorites NARS and renowned skin-perfecting makeup brand Laura Mercier, as well as Personal Care brands such as Senka.

Pushing all facets of beauty to the fore, Shiseido Philippines will also launch an impressive line-up of fragrances along with its cosmetic brands, which includes Dolce & Gabbana, Issey Miyake and Narciso Rodriguez.

Recognizing the Philippines as a largely enthusiastic market for cosmetics and beauty, Koji Nakata, managing director, Shiseido Philippines, further explains, “We are extremely delighted to move our business forward with the launch of the Shiseido Philippines Corporation, and I look forward to engage with our consumers as we bring them limitless beauty with our extensive line-up of high-quality cosmetics and skincare products.”

Jean-Philippe Charrier, president and CEO, Shiseido Asia Pacific, said, “The Philippines is an important and strategic market for Shiseido in Southeast Asia, and it is an exciting time to be a part of the country’s booming beauty industry.

“I hope that Shiseido’s entry to the Philippines will enable more Filipinos to have access to a wider range of beauty brands and products — with the uncompromising quality, innovation and spirit of omotenashi, or Japanese hospitality — that only Shiseido can provide.”