Nothing gets the kids more excited than unwrapping the goodies under the tree dressed in holiday style-a shimmery halter top and tulle skirt with glittered embroidery for her and a bomber jacket and pants for him.

Christmas has come early at SM and The SM Store is all about festivity, love and celebration as it spreads cheer in the season’s merrymaking.

It’s the season for all things magical, from fun, frou-frou fashion, bewitching beauty looks, glorious gifting ideas and all things entertaining which, if you can’t at Christmas, then when can you?

And it’s time to get your party and your shopping list started with a little help from The SM Store.

Channel your inner disco diva with these playful plaid co-ords available at The SM Store.

Deck the halls with balloons and disco balls and play up in stripes this sweater weather season.

As the go-to destination for everything you need for the holidays, The SM Store brings in an extra magical shopping experience — a wide merchandise selection, cool window displays, and festive decorations.

Celebrate in style with elegant pieces from The SM Store — asymmetrical tops, ruffled detailed pieces; prints on prints in florals and stripes, and checkered and plaid patterns.

Check out The SM Stores’s holiday catalog filled with the best Christmas ideas plus a naughty or nice checklist for the kids. Don’t forget the voucher next time you’re in the store to get the special discount.

Visit The SM Store today and share the joy on social media using #ItsChristmasAtSM.