Ford Marikina is providing customers with a more engaging, interactive and inclusive environment.

Executives from Ford Philippines and MOS Autosolutions Inc. officially inaugurate the Ford Marikina dealership facility located at Lot 2 Sumulong Highway, Barangay Sto. Niño, Marikina City. Key representatives include (from left) MOS Autosolutions Inc. Jedrik Manzana, president and director, Teresita Sy, director, Ramon Manzana, chairman and director, Hon. Andres Marion, Marikina City vice mayor; Vicente Ongtenco and Louisa Ongtenco; and P.K. Umashankar, Ford Philippines managing director.

Ford Philippines is expanding its retail footprint with the launch of its new dealership in Marikina.

“The addition of a new Ford dealership in our growing network in the country testifies to the growing preference for the Ford brand in the country as we continue to widen our reach to customers in the eastern part of Manila. This is another major milestone that we share with our new dealer partner MOS Autosolutions Inc. and we look forward to serving our customers in this area with this newest dealership facility,” Ford Philippines, managing director, PK Umashankar shared.

An obliged MOS Autosolutions Inc. chairman Ramon Manzana, meanwhile, said, “Ford is a world-renowned automotive brand and we are thankful for this collaboration with Ford Philippines for allowing us to expand our automotive business and build a Ford dealership facility.”

“Marikina is one of the most industrialized and business-savvy cities in the country with a thriving economy, and we’re very optimistic conducting our business in this side of Metro Manila,” he added.

Ford Marikina is the brand’s 49th dealership in the country and is one of its biggest local dealerships. Operating on a total floor area of 11,000 square meters, it features an eight-car showroom display, 26 service bays including express service and body & paint, and two interactive bays.

Ford Marikina is one of the first dealerships in the country to follow the new global dealership branding guidelines of the brand, showcasing a more globally-aligned exterior and interior look and feel, called Ford Signature. This aims to offer customers a better dealership environment and experience. For the exteriors, Ford Marikina is retaining the current global brand identity for consistency, as seen in the dealership facility’s brand wall, entrance tower and Ford signage.

Inside, Ford Marikina is providing customers with a more engaging, interactive and inclusive environment. A welcome pod greets all customers coming into the dealership, while the improved vehicle display space allows for optimal vehicle presentation. Purchase rooms are designed to encourage a smooth interaction between customers and the sales staff. A community and social area provide an engaging multi-functional space for social and community events. The refreshed interior designs also include a customer lounge that allows customers to connect online, charge their gadgets, or work remotely, as well as an enhanced celebration bay and service reception area.

The new facility will also soon be equipped with new technological features that will help facilitate a faster and more customer-focused sales and after-sales delivery. It will also aim to connect the customer’s online purchasing journey with the on-ground, in-store environment, paving the way for a more connected, seamless and best-in-class automotive retail experience.

“The new Ford Marikina dealership is an embodiment of our commitment to enhance the Ford ownership experience with its new features, new look and feel and new innovations that will change the way we interact with our customers,” added Umashankar.

Ford Marikina is located at Lot 2 Sumulong Highway, Barangay Sto. Niño, Marikina City. The dealer partner’s chairman Ramon Manzana, president Jedrik Manzana and general manager Carlos “Dong” Aberin are excited to give the best of the brand can offer to their customers.