Soy’s latest joy

Joybean aims to spread joy not just through their products, but through excellent customer service.

Milk tea is a popular beverage that brings a different kind of joy and satisfaction to its consumers. It brightens the day of someone who’s looking for a nice drink on a hot (or cold) day. This is why milk tea shops have surged around the country, some shops even creating twists like an alcoholic milk tea or milk tea cake.

Joybean brings to the table a different kind of beverage and a new kind of fun with its Soy Milk variant. With the opening of its first pop-up store located at Greenbelt last 25 September, the well-beloved Singaporean soy milk brand not only offers a fresh beverage concept but also affordable, guilt-free, soy-based products with milk tea options to for lovers of the drink out there.

Since its opening in Singapore in 1995, it has been serving healthy and freshly-made soy milk products that bring joy to the locals and now, the Philippines will experience that same kind of joy.

Assistant brand marketing manager of Joybean Philippines Shannen Francisco shared, “We’re aware that Filipinos are huge fans of milk tea, so we’re delighted to bring a soy-based milk tea line to cater to this craving but with a healthier, lactose-free version that has less sugar and calories.”

Joybean is not only a new kind of drink but is also healthy and vegan-friendly because of the Grade A, non-GMO and single variety IP Canadian soybeans which are plant-based products. The drinks are also eco-friendly because of the sustainable straws made of bamboo, sugar cane and coffee and the biodegradable packaging.

Their best-selling and must-try beverages include Brown Sugar Soy Milk, Chocolate Joy Freeze and Wintermelon Milk Tea.

To complement the heart drink, they also offer no preservative, no food coloring, light and perfect-for-to-go snacks like pancakes, mini pancake rolls, pudding and bean curd.

The Joybean team ensures that everything is freshly prepared and made at the beginning of the day.

Northies can expect this new drink craze to come close to their doorsteps as the brand will open its second pop-up store at SM Fairview later this year.

People can get a taste of the healthy beverages of Joybean at Greenbelt 3 (across Seattle’s Best), Makati City.