Highball: New way of drinking whisky

Best served in a chilled tall glass filled with a generous amount of ice, this new coctktail trend proves that ice actually enhances, not waters down, the spirit and flavor of a drink.

How do you drink your whisky? Is it neat or on the rocks? There’s a new trend that’s fast rising among drinkers of this beloved spirit.

Highball is gaining popularity as it introduces a variety of flavors, aside from the base alcohol. The highball serve has been enjoying a surge in popularity all over the world because people are now looking for longer drinks with lower ABV that look great and taste amazing.

Among the popuar scotch whisky brands, Johnnie Walker has come up with its Johnnie Highball collection that aims to break old notions that whisky should only be consumed neat or on-the-rocks.

“What’s so great about the highball is that there are virtually unlimited ways to prepare one. By simply adjusting the measurements or maybe switching up a mixer or the blend, people can unlock different kinds of taste experiences — ideal for people who think they don’t like the liquid or have yet to discover it,” Rian Asiddao, Diageo Reserve brand ambassador, shares.

In its simplest form, a Johnnie Highball consists of Johnnie Walker whisky, a mixer and a garnish. Best served in a chilled tall glass filled with a generous amount of ice, this new coctktail trend proves that ice actually enhances, not waters down, the spirit and flavor of a drink.

There are no strict rules or recipes to follow; but for people who like a recommendation, Johnnie Walker has come up with the Johnnie Highball Collection. Led by Johnnie & Lime, an instant classic and a sure hit among those who are regular whisky drinkers and those who are still new to the liquid alike, the Johnnie Highball Collection features a line up of drinks tailored specifically for the Filipino palate.

“For those who have yet to discover and enjoy whisky; those held back by the notion that there’s a proper way to drink it, or that good quality Scotch should never be mixed; or perhaps even those who are already on the lookout for new or other drink experiences, the Johnnie Highball is a delicious way to get their fix,” Nio Judalena, marketing manager of Diageo Philippines, enthuses. “The ingredients in a highball can vary, but what’s consistent is that it is long, cool, crisp and easy to drink — a real game-changer.”

To introduce the Johnnie Highball Collection, Johnnie Walker is taking over the country’s biggest cultural hotspots and bars from October until the end of the year. Watch for the JohnnieWeekend Highball Hour Takeovers, happening alongside fresh and unique JohnnieWeekend events in collaboration with VeryDone (@weareverydone on IG), a collective of the hippest DJs and artists known to bring the house down at the hottest bars and clubs around the Metro and in select cities out of town.

Dance to the DJ, score must-have merchandise and discover the Johnnie Highball Collection at the different JohnnieWeekendxVeryDone events and Highball Takeovers on these dates: 5 to 17 November (Siargao), 8 to 9 November (Pasig), 22 to 23 November (Quezon City), 6 to 7 December (BF Paranaque) and 13 to 14 December (BGC Taguig).

Learn more about the Johnnie Highball and the Johnnie Highball Collection by visiting facebook.com/JohnnieWalkerPH or @johnniewalkerph on Instagram.