In a three-day test drive and display event at SM Lanang, the people in Davao were spectators to the roll-out of the most stylish iteration of one of Isuzu’s iconic diesel workhorses.

A week after its successful display of the new D-Max LS-A pickup in Cebu City, Isuzu Philippines Corp. (IPC) delivered its prized prodigy down to the biggest city in the south, Davao City.

In a three-day test drive and display event at SM Lanang, the people in Davao were spectators to the roll-out of the most stylish iteration of one of Isuzu’s iconic diesel workhorses. The SM Lanang open grounds became the playground for the new D-Max LS-A as its “Tough Enough for Anything” 4×4 test drive event unraveled at the sprawling backyard field. This was specially conducted to further highlight the off-road capabilities of this durable workhorse.

During the event, IPC created an exclusive “4×4 Tough Test Course” that featured different obstacles that pitted the off-road capabilities of the pickup truck. Terrains like the lateral descent ditch crossing, cross axle articulation, elephant holes, 45-degree camber sides and the highlight 40-degree hill climb and descent course seemingly put it to the test. These courses, however, appeared effortless to the D-Max, which has proven its tough performance and durability over the years.

With its reliable 4JJ1-TCX 3.0-liter four-cylinder In-line Blue Power diesel engine with VGS turbo intercooler, the D-Max can produce up to 175 maximum hp and 380 N-m torque — which is ready to conquer any kind of terrain.

IPC president Hajime Koso, together with Isuzu Davao–Southern Motors of Davao Inc. president & general manager Jockson Liu, taking the D-Max for a 4×4 spin.

This is perfectly paired with its stylish exterior that now comes with a new redesigned front bumper and dark gray radiator grille, side view mirror, fender lip, cargo extender and roof rail that make it an instant certified head turner on the road.

Aside from the off-road onslaught, the diesel experts also made an exclusive Mindanao launch and display event at the SM Lanang Atrium. This was meant for clients to get up close and personal with the units after the intense 4×4 challenge outside.

“The new D-Max LS-A has a true character of a pickup. Through this test drive activity, we will be able to showcase to the public its exceptional off-road capabilities, strong under chassis and powerful engine,” IPC president Hajime Koso conveyed.

(From left)YASUHIKO Oyama, IPC vice president for sales; Hajime Koso, IPC president; Joseph Bautista, IPC division head for sales present the new Isuzu D-Max at SM Lanang in Davao.

“Bringing this event in Davao is strategic as we expect to make a comeback in the pickup segment, especially in this region,” he added.