Playing green

Innisfree offers innovative beauty solutions powered by the finest ingredients found on Korea’s pristine Jeju Island

Amore Pacific general manager Stephen Lee officially opening Innisfree’s newest store with SM North EDSA’s Timothy Cuenca, Winnie Oliver and mall manager Francis Calubaquib.

K-beauty brand Innisfree recently opened its third store in the Philippines at the ground floor of SM City North EDSA’s City Center. Its first store in Manila opened in November 2018 at the SM Mall of Asia, followed by the SM Megamall branch last April.

Innisfree offers innovative beauty solutions powered by the finest ingredients found on Korea’s pristine Jeju Island. Thanks to its volcanic origins, the fertile oasis has a unique ecosystem of powerful ingredients to nurture beautiful skin.

With the wonders of nature at the heart of Innisfree, they take great care to preserve and protect the environment in all that they do, practicing green living and supporting causes that give back to the earth and community.

CUSTOMERS can ask for natural product recommendations for their skin concern.

MOISTURIZE your lips anytime and anywhere with Innisfree Green Tea Lip Balm.

With that, the store opening highlighted the brand’s Eco-Hankie Campaign, with Amore Pacific Philippines general manager Stephen Lee untying the hankies. The Eco-Hankie Campaign is Innisfree’s annual green life campaign, which has been encouraging people to use eco-friendly handkerchiefs to help lessen the use of disposable paper tissues since 2010.

The new store also highlights Innisfree’s worldwide bestsellers — the Green Tea Seed Serum for that intense hydration, the Bija Cica Balm for troubled skin, Jeju Orchid Cream for its anti-aging properties and the No Sebum Mineral Powder for a soft and shine-free skin.

Get that Innisfree glow and discover a truly natural beauty. Take part in keeping our forests green and protect our wonderful marine life with Innisfree. Through small habits such as taking part in the Play Green Campaigns ­— Eco-Hankie Campaign and Empty Bottle Campaign — you can help in saving more trees and lessen the pollution to our beautiful oceans. The Empty Bottle Campaign lets you drop off your empties in any Innisfree stores to be upcycled. Even small gestures can make a difference.

For more updates on events and promos, stay tuned to Innisfree’s official Facebook page (@innisfreephilippines), Instagram (@innisfreephilippines) and website (www.innisfree.com).