Chooks-to-Go’s Joanna San Jose and BAVI’s Ronald Mascariñas present the Harissa Roast Chicken.
Bounty Agro Ventures Inc. (BAVI) celebrated its anniversary by introducing a new flavor for its litson manok brand Chooks-to-Go, the spicy Harissa Roast chicken.
BAVI president and general manager Ronald Mascariñas was on hand to launch the flavor at SM City Clark in Angeles City. Speaking to the media, he said harissa spice is becoming a worldwide trend.
“It is now the most popular spice variant in the world and we want to be the first to introduce the spice on the local market,” Mascariñas said.
Chooks-to-go product group manager Joanna San Jose explained that harissa spice originated from North Africa and is very popular in Europe and Asia. “Chooks-to-go is known for being a game changer in the litson manok sector,” she said.
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San Jose described harissa as “not too spicy and not too lingering,” which children would love just as much as they do the other flavors.
The latest flavor variant from the nation’s largest roasted chicken chain is influenced by the North African hot chili pepper paste that combines roasted red or serrano peppers with spices and herbs such as garlic paste, cumin, coriander and caraway seeds, lemon and olive oil.
The Harissa Roast chicken will be available at more than 1,600 Chooks-to-Go outlets nationwide, starting 22 September.
