Phoenix LPG Philippines Inc. becomes the exclusive LPG provider of Grainsmart Corporation as the two companies sign a partnership for the selling, marketing, and distribution of Phoenix SUPER LPG in Grainsmart stores nationwide. Present during the signing on 20 February 2019 at Enderun Colleges are (from left) Grainsmart Corp. Corporate Secretary Leticia Batac, and Chief Executive Officer Benjamin Batac, Phoenix Petroleum Chief Operating Officer Henry Albert Fadullon, and Phoenix LPG Philippines Inc. General Manager for Luzon Julgin Anthony Villanueva.

In a memorandum of agreement signed between Phoenix LPG Philippines Inc. (PLPI) and Grainsmart Corp. on 20 February 2019 at Enderun Colleges, PLPI has authorized Grainsmart as official channel partner that will exclusively market, distribute and sell Phoenix SUPER LPG products and equipment in its stores.

As the leading special rice grains retail chain store in the Philippines with over 300 stores nationwide, the partnership is seen to further amplify the availability of Phoenix SUPER LPG in the country.

“Aside from our continuous aim to provide quality LPG products and services, I believe the best news about our partnership with Grainsmart is the convenience we will provide for our customers. Our combined network will benefit the most those who are already using and those who would like to try our brand but do not have easy access to it yet. Through Grainsmart, we will now be able to bring Phoenix SUPER LPG closer to your homes,” PLPI general manager for Luzon Julgin Anthony Villanueva said.

For start-up businesses who are interested in adding complementary products in their portfolio, Grainsmart will also start offering a 4-in-1 package that includes Phoenix SUPER LPG and POSIBLE — a digital transaction device — along with its rice and water product offerings.

“While Phoenix Petroleum has been relentless in its pursuit of being an indispensable partner in the journey of everyone whose life we touch through various expansion strategies, we have also opened plenty of business opportunities to entrepreneurs over the years. The partnership with Grainsmart will provide our business partners a new option on how they can grow their businesses, expand their reach, and provide Filipinos with complementary products at the best value,” Phoenix Petroleum chief operating officer Henry Albert Fadullon said.

Since last year, Phoenix SUPER LPG has been aggressively expanding its foothold nationwide by opening Phoenix SUPER Hub — a stand -alone community-focused store that offer Phoenix SUPER LPG cylinders available for pickup and delivery as well as product installation and handling assistance for clients — and by forging strategic partnerships with industries who uses LPG as an alternative power source.

A new addition to the growing product portfolio of Phoenix Petroleum Philippines Inc., Phoenix SUPER LPG is the improved and re-branded Gas Petronas acquired by the company in 2017.

This year, the brand is set to introduce a unique feature in its product through a new campaign featuring a top celebrity endorser.