IDOOH International has partnered with GrabAds, Grab’s online-to-offline (O2O) advertising platform, to deploy in-vehicle media screens in GrabCars in the Philippines.
The partnership aims to provide passengers and drivers with an enhanced and more rewarding commute experience, and brands with a comprehensive out-of-home (OOH) branding platform.
The fully interactive 10-inch IDOOH display tablets will be integrated into selected GrabCar vehicles, providing passengers with an array of high-quality lifestyle, news, and entertainment as well as e-commerce function while in transit. Grab drivers can look forward to an additional revenue source of monthly incentives and rewards, awarded based on the number of trips completed and duration of screen activation.
As an everyday app, the partnership is part of a broader strategy to provide opportunities for brands to reach Grab’s passengers through integrated online-to-offline branding solutions spanning in-app, in-car and mobile billboards, offered by IDOOH and GrabAds.
IDOOH Group CEO Mark Forsyth said: “As the largest in-vehicle screen player in the Philippines, we are thrilled to combine forces with Grab, the largest offline-to-online (O2O) mobile platform in the Philippines and Southeast Asia, to transform the in-vehicle experience through disruptive media technology. Beyond the commute experience, this partnership opens up a rideshare business ecosystem that will serve as a window for collaboration across other ridesharing services like advertising, delivery and fulfilment of e-commerce transactions on the move.”
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Steven Martin Luchangco, head of Grab for Business in the Philippines said: “As an everyday app, we always look for ways to improve the experience of both passengers and drivers.
Thanks to our partnership with IDOOH, passengers will be able to discover, engage with, and receive deals from quality brands. At the same time, it allows our drivers to have additional sources of income. We look forward to working hand-in-hand with IDOOH to create meaningful customer engagement for brands that lets them has the edge over their competitors and reach their audience.”
