Honda Philippines Inc. (HPI) hails top Kapamilya actor, Coco Martin, as its newest brand ambassador. The king of primetime is set to represent the company’s brand and its One Dream campaign.

Coco Martin, who first rose to fame from his various roles in independent films, would later achieve mainstream success and set new benchmarks in the Philippine television. HPI believes they share the same drive with the actor, who works hard to achieve his dreams.

“We’re extremely proud to have Coco Martin as our new brand ambassador. As a global company, we believe in the power of dreams,” said Jomel Jerezo, general manager and department manager of Motorcycle Business Planning. “From his humble beginnings to being one of the most sought after actors in the country’s entertainment industry, Coco Martin perfectly exemplifies what it means to achieve one’s dream.”

Coco Martin will also undergo a Safety Riding course at Honda Safety Driving Center. For HPI, enlisting the multi-talented actor in this activity is a great opportunity to promote road safety to the Filipinos. Coco Martin will also serve as the channel to impart awareness among Filipinos about Honda’s advanced line-up of product offerings and technology.