‘Greatest Marketing Man’ opens today

PHILIPPINE Marketing Association 49th National Marketing Conference committee. The Philippine Marketing Association (PMA) invites all marketing professionals, media and advertising practitioners, entrepreneurs and anyone who wants to experience the “1st Musical Conference” in the country to attend “The Greatest Marketing Man,” a national marketing conference from 9 to 10 August at the Sofitel Tent, Manila.

This year’s event focuses on elevating the practice of marketing. For the longest time, the marketing environment has been disrupted with changing customer needs given the new digital landscape. New buzzwords and keywords are being floated around: Programmatic advertising, Gen Z, branding 3.0, new media, GDPR, ecommerce, among many others.

While these new terms are invading the marketing profession and we are left scrambling to understand them and find how they can fit into our business mix, the fundamentals of marketing itself are being forgotten.

The conference borrows from the popularity of the Hollywood movie The Greatest Showman, with the theme, “The Greatest Marketing Man.”

Some 100 speakers from local and international shores are set to share their knowledge and experiences. Beyond a learning event, this will also be a perfect opportunity to network with industry leaders, as participants are expected to get up close and personal with the speakers during the breakout sessions.

To register, contact the PMA Secretariat at nationalmarketingconference@philippinemarketing.net.ph or through 0935-9100873 / 6387700 / 6345722.

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