It is made with a blend of carefully selected organic herbs and is free from nine commonly found chemicals in toothpastes.
Oral health is an essential component of our well-being. Unlike the attention given to products used on the skin and the rest of the body, oral care products are frequently overlooked. As a result, the importance of selecting products used to keep the teeth clean and healthy is often underestimated.
It’s time to pay a little attention to what goes into them. The products that we use should be entirely safe, made of the best formulation and free of questionable ingredients.
A healthy new option is the newly launched Botanique Toothpaste Range by Himalaya. The toothpaste range is made with 100 percent organic-certified (US Department of Agriculture certified) ingredients and from 97 percent natural source.
“We are excited to introduce the Botanique range to the Philippines and offer the consumers here the toothpaste that is made with the highest standards. It is made with a blend of carefully selected organic herbs and is free from nine commonly found chemicals in toothpastes. We realized there is a shortage of options in the market and a lack of awareness about the ingredients used. That forms the genesis of our campaign #ItsTimeTo,” said Ankit Mahajan, head of business for Himalaya Asia Pacific.
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The nine commonly found chemicals include sodium lauryl sulfate (SLS), saccharin, sorbitol, fluoride, sodium hydroxide, carrageenan, paraben, gluten, and especially triclosan, which has been banned by the US Food and Drug Administration from hand soaps and body washes.
The campaign calls on consumers to challenge the status quo and understand what goes into their bodies. It encourages consumers to know the facts.
COMPLETE Care toothpaste is made with 100 percent certified organic ingredients. Miss Philippines 2017 Rachel Peters and Miss Grand Philippines 2017 Elizabeth Clenci are the faces of the campaign.
The Himalaya Botanique toothpaste range is available from P345 (for the Complete Care line) and P355 (for the Whitening Complete Care line) at Watsons Personal Care Store, selected Mercury Drug stores and in Lazada.
With an advanced herbal formulation free from harmful ingredients, Botanique’s toothpaste is holistic in nature and specially designed to promote total oral hygiene and health.
