B is for bio, meaning life. Soul is a deep feeling.

When you respect the skin, there will be no side effects.

ONE way of treating the skin is to properly apply the products.

BSoul founder Martina Bindi believes women can be beautiful even without makeup. A skin expert for more than 30 years, she explains that this can only happen if people learned to respect their body, most especially their skin.

“You can get fast results using chemical treatments like chemical peel and aggressive treatments like needles. Of course, you get the result, but it will not be long-lasting because every time you don’t respect the skin, you pay a price,” she said.

In order to achieve natural-looking skin, she recommends the use of eco-friendly products. BSoul, Martina’s passion project with her husband, is a natural and vegan certified cosmetic brand. Hailing all the way from Tuscany, Italy, this skincare line aims to reinvigorate the skin by activating its correct function.

“We are focused not inside the blemish, but the physiological way of the skin to work. Why? Because we sometimes question why an organ like the skin would go wrong. It stops defense against bacteria, UV rays and pollution. This situation creates acne, dark spots, aging, inflammation and sensitive skin. So maybe we have to do it in a different way starting with the skin not from the blemish — we have to restore the skin to defend itself against the environment using natural formula,” she said.

BSoul uses bio-compatible and eco-friendly ingredients to solve the root causes of skin problems, avoiding damage recurrence and the frustrating lifespan of skincare effects that never lasts.

“That’s why we created our physiological set that anyone from any age can use. It’s important to restore the natural and real way for the skin to work. Only after that can we choose a specific way to treat if the blemish remains,” she added.

Martina herself spent 13 years facing skin problems. Her motivation comes from her experience and knowledge on advanced facial and body techniques.

“I’ve been in this field for 30 years. Eight years ago, we started to feel something different because we felt tired about the same things. People go to the shop to buy some products to get the result. Of course, we have to take care of the environment, too. We have to take care of the health. In our opinion, it’s important for a modern woman to treat, respect the environment and the skin at the same time to get the result,” Martina shared.

Today, BSoul products are distributed in the Philippines through the health and beauty company Linea Organica.

BSoul is also present in Singapore, Malaysia, Italy and the rest of Europe.

BSOUL founder Martina Bindi performing the Hydra Lift Lifting Anti-Aging Treatment.

“Singapore has absolutely more sensitive skin than here. They treat in a so aggressive way more than in any other market in the world. And consider that with our physiological treatment, we treat even the babies, when they have reactions to rashes or even the old people when they have problems with sensitive skin. When you respect the skin, there will be no side effects. When we have sensitive skin, we start from the basic. From there you can restore the PH level and hydration. It looks like a very simple thing, but when you restore them, the skin started working again in an appropriate way,” she said.

Aside from the physiological set, BSoul offers different skin treatments. Its Hydra Facial Hydrating Treatment reduces transepidermal water loss to make sure the skin is smooth, soft, hydrated and light.

The Hydra Clear Basic Anti-Acne Treatment removes skin toxins that makes skin redness disappear. The Clear Brightening Anti-Acne line is recommended for fragile skin as it reduces the redness, inflammation and strengthens the skin’s defense against free radicals.

Hydra Lift Firming Anti-Aging slows down skin aging caused by sun exposure. The Hydra Lift Lifting Anti-Aging is a treatment that awakens cell metabolism, restores hydrated skin and highly improves anabolic and metabolic mechanisms to flush out toxins from the skin. Hydra Double Chin Anti-Double Chin Treatment drains water retention and fats under the chin area with the use of special draining techniques that keep the chin’s V-shape.

BSoul’s Hydra Detox is a treatment that specializes on draining to reduce water retention and eliminate toxins from the lymphatic system, reducing the superficial appearance of cellulite.

The brand’s Hydra Slim treatment is a post-Hydra Detox procedure that targets specific fat deposits throughout the body. The Hydra Sculpt is a treatment that addresses lactic acid buildup, as they are broken down through the use of special techniques such as lymphatic drainage and soft tissue manipulation. Lastly, BSoul’s Hydra Tone is a non-invasive firming treatment that improves the appearance of specific fat-dense body parts.

“B is for bio, meaning life. Soul is a deep feeling. The life for us is to maintain our organ, to have our organ functional so we treat it in an active way. For example, get rid of the cellulites because it is important to have active blood vessels for circulation,” Martina concluded.

Follow BSoul and Linea Organica at @lineaorganicaph on Facebook, Instagram and Twitter or via the hashtags #GoOrganicWithLineaOrganica, #PleasurableBeauty and #LineaOrganicaExperience. Visit BSoul and Linea Organica at the 2nd floor of S Maison in Pasay or at Ayala Vertis in Quezon City.

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