Basketball is not the only preoccupation that keeps Benjie Paras excited these days. His heyday as one of the country’s basketball superstars might be a legend of the past but the “Tower of Power” remains visible these days through his stints as basketball commentator for the local telecast of NBA matches.
On times that he is off the air, he finds time to fix things up in his house. He has been caught by the do-it-yourself bug.
It’s no wonder that the former hoops star has signed up anew as the brand endorser of elastomeric sealant Sureseal, which is being distributed in the Philippines by Jardine Distribution, Inc. (JDI).
Paras said he readily accepted the offer to be the face of Sureseal for the third year in a row because he considers it both a privilege and an opportunity to be associated with a trusted, top-quality brand that has been aiding homeowners for years now.
During his contract signing last 29 May at Chilli’s Greenhills in San Juan, Paras reaffirmed his regard for Sureseal’s superior product quality and premium value for money. “I can personally attest to the credibility of the product that I not only represent but have likewise used. This has caused me to be more inspired to build on the gains of our growing partnership,” he said.
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Present during the contract signing were Peachy Tiu, JDI’s assistant vice president for Construction Supplies Division, and other brand officials and representatives.
“With people like him who value practicality and durability, we are confident that we will continue to communicate our message well across our partners and audiences,” said Tiu.
Sureseal is an elastomeric, solvent-release, temperature-curing sealant that can be used as a bonding agent in various substrates. Because it is made of polychloroprene rubber, it provides excellent adhesion strength for joined substances.
As Sureseal brand ambassador, Paras excitedly looks forward to exploring more opportunities and working on more projects with JDI, even as he hopes that homeowners like him would be smarter and wiser when purchasing construction supplies especially at the onset of the rainy season.
Sureseal also offers other products such as the Superbrand Solignum for tried and tested wood preservation solutions; Soilguard termiticide for protection from termites; and Super Thoroseal for waterproofing and protection against damages caused by leaks and moist accumulation.
For more information, visit www.jardinedistribution.
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