Filipino designer Avel Bacudio, director of Shopee Philippines Jane Lim and actor Matteo Guidicelli at the launch of Shopee Celebrity Club. Showbiz personality-athlete-entrepreneur Matteo Guidicelli has embarked on a new project, this time collaborating with top fashion designer Avel Bacudio for a new denim line.

The brand, dubbed as Avel x Matteo, is exclusively available on leading e-commerce platform, Shopee.

Guidicelli said the concept of coming up with his own brand of jeans started a year ago.

“I was the one who approached Avel. He understood my vision from the start, (and) we were able to come up with designs that are exactly how I want them to be — sexy, yet wearable at the same time,” Guidicelli explained.

The limited-edition jeans are versatile pieces that can be worn on any occasion, in comfort and style. The highlight among the designs are the ripped jeans, which, according to the multi-hyphenate star, was something he got fascinated into wearing. Other designs that are found in the collection are the stretch and lightweight jeans — for those who love to wear materials that allow them to move around comfortably.

By offering a line of differently-styled denim pants and at an affordable cost, “we were able to make designer jeans accessible to a broader market,” Bacudio said.

Part of the proceeds from the sale of Avel x Matteo jeans will go to the Northern Luzon Association for the Blind, a school in Baguio City that offers free education to visually-impaired youth. It is an advocacy close to the heart of Bacudio, who recovered from an eye disorder a couple of years ago.

Talking about the kids who have lost their eyesight at an early age, Bacudio said, “Hindi man nila makita kung gaano kaganda ang mundo, maibigay at maiparamdam man lang natin ang pagmamahal sa kanila (They may not be able to appreciate the world’s beauty through their eyes, but we may at least let them feel loved and appreciated).”

Bacudio and Guidicelli are part of the newly-formed Shopee Celebrity Club that’s composed of famed personalities who have launched their own brands to the market. Some of these stars include Anne Curtis, Vice Ganda, Kris Aquino, Alex Gonzaga, Ramon Bautista, Richard and Maricar Poon, Karel Marquez, and journalist Korina Sanchez.

Jane Lim, the director of Shopee Philippines, said, “We thought of coming up with a dedicated in-app space that allows shoppers easy access to products owned and marketed by their favorite homegrown celebrities.”

Launched in 2015, Shopee Philippines is an online platform to buy and sell a variety of products ranging from consumer electronics to home and living, health and beauty, fashion and fitness equipment, among others.

To check out brands from local celebrities, visit https://shopee.ph/ShopeeCelebrityClub. Download the Shopee app for free on the App Store or Google Play.