Lionel Messi. AFP BAGHDAD, Iraq — With the World Cup in full swing, people around the globe are glued to TV screens — but for some Iraqis, absorbing the full experience is proving trickier than confronting Lionel Messi on an epic dribble.

At around $100 (85 euros), a pay TV subscription for the month-long football extravaganza is out of reach for most, as average monthly salaries range between $400 and $700.

But some are airing the games and even profiting from the action.

In a central Baghdad cafe, Hassan al-Sayyed has installed a big screen.

He hopes to fill his premises for every game, ramping up takings from those unable to afford the “very high” cost of home subscriptions.

One of the biggest pulls so far has been Egypt’s second group game — a chance to see the Arab world’s most famous footballer Mohamed Salah make his tournament debut.

Hookah smoke swirling around him, Mohammed Hassan was one of many to cheer on the Liverpool ace during the Pharaohs’ 3-1 loss to Russia.

“We come here every day to watch the games, mainly for economic reasons,” he told AFP, bemoaning the cost of the pay TV subscription.