Indonesia’s retail distribution giant Kanmo Group, a recently tapped homegrown Genie Technologies, Inc. (GenieTech) to roll out its omnichannel solutions in a bid to provide outstanding retail experiences to customers.

The said project aims to bolster Kanmo Retail’s productivity by upgrading its current platform in integrating retail tools and application using Retail Pro Prism, that gives control and flexibility in tailoring the product to fit the unique business needs, processes, and brand.

Bhavin Patel, Omnichannel Director of Kanmo Group, said that the company recognizes the booming e-commerce market in Southeast Asia. This development urges online retail companies like Kanmo to build an omnichannel that puts seamless customer experience at the center, whether online or offline.

“To truly yield from our omnichannel strategy, the group has to look just beyond engaging customers through offline and online means. When you look at the customer behavior in Southeast Asia, you will know that people love creating “basket” online. However, they still prefer making the actual purchase in physical stores instead,” added Patel. “We want to enable our customers to walk in stores where they can collect and check out the ‘basket’ they created by communicating with either a salesperson or through a POS system that runs in real time.”

With the capabilities of Retail Pro Prism, the group’s current platform will be replenished to have a real-time interface with their customers, as well as with their employees, helping them to react, instantly, to their business needs. It also enables immediate access to precise data from across the enterprise, necessary for improving decision making.

Another feature that Kanmo Group requires for their omnichannel boost is the flexibility they need to integrate all of their systems in one platform. Patel noted that they have been using Retail Pro solutions for the said function but, they needed an upgrade to meet their new level of customization.

“Our vision was a bit higher than what Retail Pro Prism can do so, we knew there would be loads of customization, needed to be done,” added Patel. “GenieTech, as our implementing partner for this project, fully understands this perspective. They already know how we work and understands our expectations when we came in.”

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