As Father’s Day approaches, reminders of a father’s crucial role and his sacrifices become that much more visible.

Watsons, a large Asian health and beauty retailer, recently released a video (bit.ly/WATSONSHAPPYFATHERSDAY), honoring fathers in time for Father’s Day. The video utilizes the current fad in comic book and movie superheroes, emphasizing that fathers are real-life superheroes.

The campaign also encourages people to make their fathers look and feel great. Here are some suggestions to treat fathers:

Take him to lunch or dinner at his favorite restaurant and foot the bill. Now that you’re a professional, take your dad on a Father’s Day date. Surprise him.

Even better than a meal at a restaurant is a meal you made yourself. With YouTube tutorials, it is easy to prepare and cook a good meal. Your dad will be happy and proud, no matter what the results.

Give your father the gift of good health by putting together vitamins and supplements so he will be healthier. Dad may no longer be young, but he can live a long and fulfilling life if he takes care of his health.

Book him a session or two with a fitness trainer who can come up with a realistic health program for him. Your dad may be too busy or not have time to exercise, but with the right information, he will have no excuses and get right on it.

More than any material thing, your father will appreciate the gift of love. Make time from your busy schedule to be with him and reconnect, not just for lunch or dinner. Send him an SMS everyday or give him a call to let him know that even though you are already an adult, he is still your superhero.

To learn more about the video, visit the Watsons Philippines Facebook page and watsonsph on Instagram. To learn more about Watsons, visit http://www.watsons.com.ph.

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