Charisma Gutierrez, founder of fashion and lifestyle brand Anyo Manila, always had a creative side, which she applied to her own unique style.
While she would have loved to study Fashion Design in college, she majored in Hotel and Restaurant Management (HRM) instead as it was deemed the more realistic option for business opportunities. Through HRM, she learned a lot about the food industry and set up her own food stall in Fairview, Quezon City, where she sold wagyu cubes.
“Food wasn’t exactly my dream business, but I saw the potential so I decided to try it out,” she said. “At the back of my mind, I was kind of hoping that it would expand into a restaurant which would house a small boutique shop where I could also design and sell clothes.”
Eventually, the food stall closed down. After taking a break to reassess her career path, she thought of setting up a new business altogether. The question was, would it be food-related, since she already had the experience, or something else this time — something that was always in her heart and lit up a fire within her.
Finally, Gutierrez decided that it was time to venture into fashion.
In January 2020, she went to work — conceptualizing the brand name, logo and initial designs. She secured her suppliers and formed her lean team which included her marketing partner, two models, a photographer and a two-in-one patternmaker and seamstress.
In July 2020, Anyo Manila was launched as an online women’s clothing shop — amid thr quarantine in Metro Manila and nearby provinces.
“The most difficult part of the process is selling, especially during the pandemic,” Gutierrez said. “There were times when I would doubt my capabilities as a designer and wonder if I made the right decision. But each time, I would remind myself that this is what I love, and that alone should keep me motivated. I am also fortunate to have a wonderful support system in my team, family and friends.”
With hard work and perseverance, Anyo Manila has amassed over 20,000 Instagram followers, a multitude of supporters and influencers, and a product line-up which expanded from women’s apparel to kids’ clothes and home products. Stemming from her love for kids and her nephews and nieces, the kids’ line is purely customizable via pre-orders.
The home products were added when she created framed artworks out of her engagement bouquet. When she posted these on her personal Instagram account, her friends encouraged her to design and sell products that would beautify homes, more relevant now than ever. She then placed her Anyo stamp on throw pillows, table runners, coasters, tissue boxes and more.
Would Anyo Manila also branch out to menswear? Gutierrez is still thinking about it, but she loves the idea of creating matching outfits for her, her fiancé Miguel and their future kids to wear one day.
Campaign of dreams
Inspired by its own brand story, Anyo Manila launches a campaign which urges Filipinos to dream big and work hard to achieve it, no matter how challenging it may be.
What does it mean to #DreamInStyleWithAnyo? The journey towards any dream — from the point when you decide to go for it to the point when you can finally say, “I did it!” — can be long, unpredictable and even overwhelming. The ups and downs that you go through are stepping stones to that dream which also make you stronger, and should thus be enjoyed and savored day by day.
With its new campaign, Anyo Manila helps get people into the right mindset to pursue their purpose, whether it’s through a stylish and comfortable outfit or a beautiful home setting.
“I believe that fashion is a representation of who you are, stripped down to your ultimate comfort level,” Gutierrez said. “This is reflected in Anyo’s clothes — comfortable enough to wear at home, and stylish enough to get your game face on. Likewise, our home products were designed to brighten up a home and help one feel motivated. We may be living in an uncertain time with this quarantine, but it has also given birth to many new dreams, so now we say that it’s time to #DreamInStyleWithAnyo.”
Gutierrez added, “I’m thankful for Anyo Manila. If I didn’t go for it, I would always repeat ‘what if’ to myself and I would probably go crazy during this quarantine. This business can get crazy hectic now but it’s the wonderful kind because at the end of the day, if you love what you’re doing, you love everything else that comes with it.”
To learn more about Anyo Manila and its products, visit anyomanila.com, like Anyo on Facebook, and follow
@anyomanila on Instagram.