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Aboitiz group’s Covid response gets citation

We are truly grateful for the recognition our customer efforts have been getting. We thank the IABC for this honor, which is both encouraging and humbling altogether

Chito Lozada



photoGRAPH courtesy of aboitiz Medical staff of Chong Hua Hospital in Mandaue City, Cebu receive supplies from AboitizPower, made possible through its I-REACH program, at the height of the pandemic in 2020.

AboitizPower’s Integrated Response and Awareness towards COVID-19 Hazards (I-REACH) program bagged the Award of Excellence at the recently held Philippine Quill Awards, the country’s most distinguished awards program in the field of business communication.

During the virtual awarding ceremony on 25 March, the International Association of Business Communicators (IABC) honored winners of the 18th Philippine Quill Awards in which the I-REACH program was cited among the exemplary communication initiatives under the Communication Management division, Customer Relations category.

“We are truly grateful for the recognition our customer efforts have been getting. We thank the IABC for this honor, which is both encouraging and humbling altogether. This inspires us to continue doing what we do for our partners and doing it even better as we rise towards recovery,” AboitizPower Head of Commercial Operations Juan Alejandro Aboitiz said.

Among the key components of the award-winning I-REACH campaign is AboitizPower’s collaboration with partner hospitals in Luzon and Visayas that helped bring surgical masks as well as sanitation and food supplies to healthcare workers bravely battling Covid-19.

For this campaign, AboitizPower partnered with the Philippine National Police General Hospital, Perpetual Help in Biñan and Las Piñas, Mary Mediatrix in Batangas, Chong Hua Hospital in Cebu, and Riverside Medical Center in Bacolod.

Public forearmed

The program covered a series of webinars to engage customers and keep them informed about the impact of the pandemic, particularly on their business operations. These webinars focused on topics such as business continuity and recovery practices, Covid-19 as an accelerator of digital transformation, and the government’s economic outlook and initiatives to support key industries, to name a few.

Through I-REACH, AboitizPower was able to support its customers in their transition towards the “new normal.”

With a timely customer-centric information drive on concerns such as sanitation and virus prevention, work-from-home best practices, online employee training and government advisories, AboitizPower’s partners were equipped to better maneuver their way through the challenges brought about by the pandemic.

The I-REACH campaign, which also bagged a Stevie Award in 2020, is one of the many Covid-19 response initiatives of AboitizPower for its various stakeholders.

The company indicated that despite the challenging times, it strives to fulfill the Aboitiz Group’s promise of advancing business and communities.