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UFC Golden Fiesta wins 2 silvers at 2026 Marketing Excellence Awards

DT · Sep 4, 2026, 12:14 PM

Team UFC Golden Fiesta at the Marketing Excellence Awards ceremonies (from left to right): Aldrin Nunag (OMD Philippines Sr. CS Executive), Jennifer Mandia (Dentsu Creative Manila Associate Creative Director), Alyssa Gutierrez (Dentsu Creative Manila Account Director), Riza Blanco (OMD Philippines Cluster Head), James Lim (Senior Group Category Head for Corporate Marketing Communications), Marion Carlos (Junior Assistant Media Manager), Ina Nocheseda (UFC Golden Fiesta Brand Manager), Gretchen King (Consumer and Category Marketing Group Head), Lia Rivera (SMS Philippines Healthcare Solutions County Manager), Paolo Roa (Creative and Content Manager), and Josh Singson (SMS Philippines Healthcare Solutions Senior Account Manager).

NutriAsia’s UFC Golden Fiesta Canola Oil won two silver awards at the 2026 Marketing Excellence Awards for its “Doctors’ Most Prescribed Campaign.”

The campaign received silver honors in the Excellence in Integrated Marketing and Excellence in Consumer Insights/Market Research categories, marking the first Marketing Excellence Awards wins for both Team UFC and NutriAsia.

The campaign was developed with OMD Philippines, Dentsu Creative Manila Inc. and SMS Philippines Healthcare Solutions Inc.

UFC Golden Fiesta Brand Manager Ina Nocheseda said the recognition reflected months of research, planning and campaign execution.

“We are thrilled with this recognition, as this caps months of research, planning, and excellent execution across the brand team and our partner agencies,” Nocheseda said.

The campaign centered on heart health and sought to address what the company described as a gap in consumer awareness about unhealthy fats and their link to cardiovascular disease.

NutriAsia said the campaign used consumer research and medical messaging to encourage healthier cooking choices.

The “Doctors’ Most Prescribed Campaign” was also named a finalist in the Excellence in Advertising category.

Another NutriAsia entry, the UFC Megabrand Rated World Class Quality Campaign, was named a finalist in the Excellence in Launch Marketing category.

The Marketing Excellence Awards, organized by Marketing-Interactive, recognizes campaigns across several Asian markets, including the Philippines, Singapore, Malaysia, Indonesia, Thailand and Hong Kong.