RUSTAN’s Makati introduces its Summer 2026 campaign. PHOTOGRAPH courtesy of Rustan’s Makati
SOCIAL SET

The riviera state of mind

Through an evocative blend of sound, scent and style, the campaign showcases a curated, leisurely lifestyle across multiple floors.

Luis Espiritu
THE ‘Beneath the Riviera Sun’ collection.

Rustan’s Makati has unveiled its Summer 2026 campaign, “Beneath the Riviera Sun,” transforming its spaces into a sun-drenched Mediterranean escape that merges effortless style with modern luxury. The immersive experience features live performances, curated beauty rituals and fashion presentations showcasing relaxed tailoring and versatile resort wear, inviting guests to experience the charm of coastal living in the heart of the city.

Through an evocative blend of sound, scent and style, the campaign showcases a curated, leisurely lifestyle across multiple floors. From interactive style edits to gelato stations, the initiative transforms the shopping experience into a dynamic, sensorial journey where the warmth of the coast meets urban sophistication.

AUDREY Pastelero and Kidd Dee.
Janina Dizon, Almay Gaw-See and Candy Dizon.
INA Arabia, Anton Huang and Malu Francisco.
RUSTAN’s marketing manager Arrah Batiles, Rustan’s head of Marketing Jackie Avecilla and Rustan’s AD and PR manager Alexie Chavez.
RONALD Mabanag, Happy Ongpauco-Tiu and Chris Juan.
ANDIE and Lirio Torres, Andie Quila and Liz Dy Buncio.
PATRICIA Henson-Peters, Nikki Huang, Raymond Gutierrez and Kylie Verzosa.
JENNIE Epperson, Tweetie de Leon Gonzales, Desiree Abesamis (front), Patty Betita and Gionna Cabrera.
SUZY Quiros, Fiona Ottinger, Dette Tan, Glenna Gudicelli, Tats Manahan, Mia Borromeo, John Echauz, Connie Haw, Monchet Olives, Julie Boschi and Ane Preysler (sitting).
MIKE Chiu, Erica and Johann Albano, Cris and Trixie Monteron, Noel dela Merced, Gerome Vizmanos, Bianca Evangelista, Paolo Guiao, Ces and Cel Almazora and Mawi de Ocampo.