NEXTASIA Land Inc. has unveiled a P5-billion, 22-hectare European-inspired boutique township in San Pablo City, Laguna, positioning the development to ride the growth surge expected from the opening of South Luzon Expressway Toll Road 4 (SLEX TR4).
Dubbed NEXTASIA Barcelona, the township is designed to redefine community living in Southern Luzon, with the developer timing its launch alongside the anticipated completion of TR4.
Once operational, SLEX TR4 is expected to cut travel time from Santo Tomas to San Pablo City to about 15 minutes, significantly improving accessibility and strengthening the city’s appeal as a residential hub.
The project signals what the company described as a shift in San Pablo’s profile from a secondary market to an emerging primary residential growth corridor.
NEXTASIA Barcelona is master-planned to accommodate around 2,000 homes, or nearly 10,000 residents, over the next two to three years.
The development follows the company’s “future-ready” philosophy, integrating broadband-ready homes, solar-powered street lighting, EV charging provisions, landscaped parks and open green corridors, and a secure, walkable community layout.
The company said the project aims to elevate affordable housing into full-scale township living rather than a traditional subdivision setup.
At the center of the development will rise the NEXTASIA Town Plaza, inspired by classic European squares and envisioned as a commercial and lifestyle anchor for both residents and the wider San Pablo community.
Planned features include a dedicated chapel, the Grand Ballroom of San Pablo designed as a premium events venue, and commercial spaces for dining, retail and essential services.
The Town Plaza is positioned to transform the property into a self-sustaining district rather than a standalone housing enclave.
Barcelona, the company said, is not merely responding to infrastructure improvements but anticipating demand linked to enhanced connectivity.
“What you will see here is not just 2,000 homes — but a community of 10,000 Filipinos building their futures,” Cris Carreon, chairman and CEO of NEXTASIA Land, said.
“This is transformation. This is progression. At NEXTASIA, we do not just build houses. We build places where life happens. We are building the community of tomorrow, today.”