JACKIE Avecilla, head of Marketing at Rustan’s; Valerie Roque, senior brand manager of Montblanc Philippines; Juliana Tan, assistant marketing manager of Montblanc Southeast Asia; and Maika Bergamo, area sales manager of Montblanc Southeast Asia; Pearlyn Lim, regional marketing director, Montblanc South Asia; Samantha Tham, marketing and communications manager, Montblanc Southeast Asia; Tun Hui Wong, marketing executive, Monthblanc Southeast Asia; and Lana Vistan, division manager, Rustan’s Men’s and Fine Jewelry. Photo courtesy of Montblanc
SOCIAL SET

Heritage and horizons

Maison Montblanc redefines the modern narrative

Luis Espiritu

In a mise-en-scène of old-world grandeur and modern poeticism, Montblanc transformed the gilded halls of Casa Buenas into a sanctuary for the written word.

Last 4 February, the Maison unveiled its latest odyssey, The Journey: Let’s Write, gathering Manila’s most discerning — from media stalwarts to the city’s culturati — for a night where ink and imagination converged.

The evening’s centerpiece, the Montblanc Voyage of Panorama, stood as a whimsical tableau. Inspired by the surrealist vibrations of the Let’s Write short film, a staged train car served as a portal, inviting guests to traverse a landscape where heritage meets the avant-garde.

In a showcase of impeccable craftsmanship, the Fall/Winter ’25 collection took its bow. The experience was profoundly intimate. Guests were encouraged to pause — an act of quiet rebellion in a digital age — to document travel memories or pen letters to their future selves. These notes, sealed and entrusted to the Montblanc Post, are destined to find their way back to their authors in a year’s time, a literal and symbolic voyage of self-discovery.

For over a century, Montblanc has been the silent companion of the visionary. With The Journey, the Maison reaffirms that every stroke of the pen is a step toward the soul.

WHERE ink and imagination converge.
MICHAEL Huang, senior vice president for Store Development and Expansion, Rustan’s; and Jean-Sébastien Gerondeau, president of Montblanc South Asia.
ANGELIQUE Manto David Guison Valerie Roque, Senior Brand Manager, Montblanc Philippines and Gabbie Mariano
BENJIE De Schepper and Sergio Arzuaga
EUGENE Reggio
KERWIN King
KHALIL Ramos
LA Aguinaldo
MOND Gutierrez
VINCE Velasco