Actresses Julia Barretto and Maris Racal are front and center in Maya’s latest campaign, spotlighting how quickly Filipinos can access loans through the digital bank’s app.
In a newly released video, the two celebrities bring humor and high energy to a familiar scenario: needing cash on short notice. The playful exchange — which features an exaggerated visual gag — underscores the campaign’s core message that borrowing through Maya is fast, simple and accessible.
The campaign aims to make digital lending feel less intimidating by presenting it in a light, relatable way. Instead of focusing on technical explanations, the video emphasizes speed and ease, reflecting how financial needs can arise unexpectedly.
Maya positions the initiative as part of its broader push to expand access to financial services. The digital bank integrates savings, payments, credit and loans within a single app, offering users a streamlined way to manage their finances.
Among its lending products is Maya Easy Credit, which provides users with a revolving credit line of up to P30,000 accessible directly through the app. The product is designed for short-term needs and features instant approval, quick fund disbursement, and a fully digital process without collateral or paperwork.
For larger financial requirements, Maya Personal Loan offers loan amounts of up to P250,000 with repayment terms of up to 24 months. The application and approval process are also conducted entirely online.
Maya said it also promotes responsible borrowing by rewarding users who consistently repay on time with improved loan offers and easier access in future transactions.
The campaign featuring Barretto and Racal highlights the platform’s emphasis on speed and convenience, aligning with the growing demand for digital financial solutions among Filipinos.