Apple Inc. is preparing to roll out a wave of new products in early 2026 as it targets growth in emerging markets, enterprise customers, and lower-cost devices, while refining its software and health strategies.
The lineup is expected to be led by the iPhone 17e, which will replace the iPhone 16e. The device is set to feature Apple’s A19 chip, MagSafe charging, and updated in-house wireless components, while retaining a $599 price point. Apple is positioning the model for developing markets and corporate deployments, where competition in the budget segment is less intense.
Apple is also planning refreshed iPads, including updates to the base iPad and iPad Air. The entry-level iPad is expected to move to the A18 chip, enabling Apple Intelligence features, while the iPad Air is likely to adopt the M4 processor. The iPad mini is also expected to transition to an OLED display.
Mac updates are also in the pipeline, including new MacBook Pro models, a MacBook Air powered by the M5 chip, and upgraded Mac Studio desktops. Reports also point to a low-cost MacBook with a smaller screen and an iPhone-class processor, aimed at competing with budget Windows laptops and Chromebooks.
On the software front, Apple is set to release iOS 26.4 in the coming weeks, which is expected to include elements of a long-awaited Siri upgrade. Broader software plans will be outlined at the Worldwide Developers Conference in June, with an emphasis on performance and stability.
Meanwhile, Apple has scaled back plans for a standalone AI-powered virtual health coach, opting instead to fold related features into the Health app as it reassesses its digital health strategy.