BDO Unibank has earned a Gold Anvil Award for its “Kabayan Connections” campaign at the 61st Anvil Awards, winning under the Public Relations Programs – Best Use of Influencer Marketing category.
The bank was among a select group of Gold Anvil recipients, standing out from more than 170 companies that participated in the annual awards organized by the Public Relations Society of the Philippines.
BDO said the Kabayan Connections campaign was anchored on credible brand ambassadors and influencers to deliver timely financial literacy and security tips to overseas Filipinos and their families in the Philippines.
Actor Piolo Pascual, who has worked with BDO for more than two decades, helped reinforce trust and credibility in the campaign. Content creator Small Laude, together with Christian Antolin and Justine Luzares, used light and relatable storytelling to simplify banking concepts and make financial discussions more accessible.
Beyond product promotion, BDO said the campaign focused on building emotional trust by reflecting the shared experiences and aspirations of overseas Filipinos. The initiative aimed to strengthen financial awareness, encourage safer banking practices, and support financial inclusion.
The bank said the recognition reinforces its Alagang Kabayan commitment and its efforts to remain connected with Filipinos abroad and their families at home.