Since her debut in 1974, Hello Kitty has remained a global symbol of joy, kindness and kawaii culture.
Known for her simple, timeless design and cheerful personality, she has inspired everything from collectible toys to fashion collaborations, delighting fans across generations and continents. Among her many iterations, Tanned Hello Kitty has emerged as a fan favorite in Asia, celebrated for her warm, sun-kissed aesthetic and breezy, carefree charm.
This holiday season, Hello Kitty’s cheerful presence makes its way into a cozy seasonal drink collaboration. Tanned Hello Kitty joins a special Cocoa Oolong Milk Tea release of Chagee, blending her playful charm with a comforting, festive beverage perfect for slow sips and quiet holiday moments.
The drink features premium Oolong tea from China’s UNESCO-listed Wuyi Mountains paired with rich cocoa from Côte d’Ivoire’s Gold Belt, creating a roasted, velvety aroma and smooth, chocolatey finish. Tanned Hello Kitty’s cocoa-toned look complements the drink’s comforting palette, uniting two sources of warmth into a single festive experience.
“The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar,” Eugene Lee, Chagee APAC CMO, said.
By pairing a globally beloved character with a comforting seasonal drink, this collaboration offers more than just a beverage — it’s a gentle invitation to slow down, connect, and savor the small joys that make the holidays truly special.