At 23, most young Filipinos are still navigating the transition from school to work, balancing dreams with uncertainty. For Harold Denn Burgos, however, this age marked the beginning of a journey that would transform a simple personal inconvenience into a groundbreaking business with nationwide impact. As the founder and CEO of Go Clean, the Philippines’ first helmet cleaning vending machine, Harold has redefined hygiene for millions of riders while offering a blueprint for Filipino ingenuity and resilience.
Harold’s story begins in the everyday experience of commuting. Like many urban riders, he found himself struggling with the universal problem of sweaty, smelly helmets — a minor discomfort with major implications for hygiene. Yet, instead of brushing off the problem, Harold saw an opportunity. “I realized that this is a problem not just for me, but nationwide. In fact, it’s a global problem,” he recalled. With a background in robotics and a penchant for innovation, he began experimenting with a solution immediately after finishing senior high school in 2023.
Building Go Clean against the odds
The early days were far from easy. Armed with only his last paycheck from creating content for Meta, Harold faced the double challenge of limited resources and initial setbacks, including being scammed by a fellow technician. Undeterred, he built his first prototype of Go Clean himself, combining existing technology in new ways — a hallmark of Gen Z creativity. His vending machine could steam, disinfect, and deodorize helmets, offering riders a convenient, hygienic alternative to time-consuming manual cleaning.
From viral prototype to scalable enterprise
With an initial capital of just P25,000, Harold’s first unit was enough to demonstrate the potential of his concept. But scaling the business was another challenge. Rejections from vendors and logistical hurdles could have discouraged anyone. Instead, Harold leveraged his skills in content creation and marketing. He shared his prototype online, capturing the attention of seven million Filipinos on the first day of its launch. Using a simple 50 percent down payment system, he secured hundreds of orders in less than a week — turning a small, experimental idea into a thriving enterprise.
Today, Go Clean machines are found across the Philippines, from northern provinces to southern regions, and Harold’s model has become more than a personal innovation — it’s a livelihood opportunity for others. “Even those who had never entered the business world before saw this as a potential source of income: students, working professionals, even retired doctors,” he said. The story of Harold’s venture is not only about entrepreneurship but also about giving back to the community by creating opportunities for others to grow.
Rooted in resilience: Family, loss and purpose
Harold’s journey is deeply intertwined with his personal background. Born in General Santos City, he is the youngest of five siblings raised by a single mother who passed away in 2021. His father, now in the third grade, was not actively involved in their upbringing, and Harold became self-sufficient early on. The resilience and independence he cultivated shaped his approach to business: practical, solution-oriented, and determined. Family remains central to his operations, with his siblings contributing to the management of his ventures while he supports their education and personal goals.
Beyond Go Clean: Diversifying innovation and impact
His entrepreneurial spirit did not stop with Go Clean. Recognizing the importance of diversification, Harold invested in a glamping resort in Pampanga, transforming idle agricultural land into a family-friendly getaway with a view of Mount Arayat. This new venture, coupled with Go Clean’s ongoing growth, exemplifies his philosophy: to constantly innovate, diversify, and identify opportunities even in overlooked spaces.
A crucial influence on Harold’s approach has been his background in robotics. Robotics taught him not just technical skills but also problem-solving methodologies that could be applied in real-world business contexts. “When you incorporate robotics, science, and practicality, you can create a great product that not only solves scientific problems but also addresses entrepreneurial challenges,” he explained. This mindset has allowed him to refine Go Clean into a user-friendly, reliable product while also exploring international markets in Vietnam, Thailand, Brazil and Greece.
A call to practical innovation for the next generation
Beyond technical and business success, Harold is an advocate for practical innovation among young Filipinos. His advice is grounded in his lived experience: start with curiosity, focus on solutions rather than passion alone, and seek uniqueness to stand out in a crowded market. He emphasizes that even with minimal resources, innovation can flourish if one is willing to step out of mediocrity and tackle problems that matter.
Despite his demanding schedule managing multiple businesses, Harold remains committed to the principle that entrepreneurship is a phase of life requiring discipline and focus. Leisure and entertainment, he says, are secondary to the work of building something meaningful — a lesson he imparts to those inspired by his journey.
Harold Denn Burgos’ story is a testament to Filipino ingenuity, resilience, and the power of a simple idea turned into impactful action. From a sweaty commuter helmet to an international-ready invention, Harold demonstrates that innovation begins not with wealth or privilege but with vision, persistence, and a desire to create solutions that matter. For young Filipinos dreaming big, his journey is proof that ingenuity, when paired with courage and practicality, can change lives — starting with your own.