PLDT Enterprise, together with its wireless subsidiary Smart Communications Inc. and data center arm VITRO Inc., has expanded its partnership with Coca-Cola Europacific Aboitiz Philippines (CCEAP) to bolster the beverage company’s nationwide operations.
CCEAP, the bottling partner and official distributor of Coca-Cola products in the Philippines, operates 18 manufacturing facilities and nearly 70 distribution centers and sales offices across the country. With a workforce of almost 9,000 associates, the company relies heavily on stable and secure digital infrastructure to maintain operational efficiency.
Under the partnership, PLDT Enterprise provides Postpaid Plans that support communication and collaboration across CCEAP sites nationwide. In-building solutions have also been activated in key locations to strengthen indoor mobile coverage for employees.
CCEAP also leverages VITRO’s network of data centers across the country. By colocating in strategically situated VITRO sites, the company’s critical data are secured with high levels of protection and redundancy, ensuring uninterrupted operations and supporting long-term business continuity. The improved digital backbone helps sustain product availability and timely deliveries to retailers and consumers.
“We are committed to enabling CCEAP with world-class data center services that ensure operational efficiency and resilience, underscoring how digital infrastructure can drive reliability and growth for various industries. Our partnership with them reflects our commitment to empower organizations and their seamless operations, allowing them to focus on serving millions of Filipinos every day,” said Victor Genuino, President and CEO of ePLDT and VITRO Inc.
“CCEAP’s scale requires reliable, uninterrupted communications across its manufacturing and distribution footprint. By providing wireless and ICT solutions, we are proud to contribute to their digital journey and long-term growth,” added Javier Lagdameo, Vice President and Head of Enterprise Revenue Group, PLDT Enterprise.
For CCEAP, the strengthened digital support ensures that Coca-Cola products continue reaching communities nationwide.
“Our operations require 24/7 connectivity, and the support we have received from PLDT Enterprise has been instrumental in helping us achieve record growth. Beyond technology, what we value most is their commitment to understanding our needs and working with us as a long-term partner to drive operational excellence,” said Christian Gaxiola, Procurement Director of CCEAP.
PLDT Enterprise said the collaboration reinforces its commitment to providing ICT solutions that enhance efficiency, resilience, and growth across the manufacturing and FMCG sectors.