Kween Yasmin—yes, the All-Purpose Kween herself—is the Filipino internet icon who proved that creativity, comedy, and confidence can turn anyone into a cultural phenomenon.
Born Yasmin Marie Asistido in Imus, Cavite, she first broke the internet in 2018 with her hilariously iconic rendition of Ex Battalion’s “Hayaan Mo Sila.” The clip, shared across Facebook and YouTube, instantly branded her as that girl who can take a familiar tune and flip it into a comedic masterpiece.
And of course, who could ever forget the legendary spoken-word moment: “Esophagus, esophagus”? A line so random yet so powerful it became part of pop culture vocabulary.
But the title “All-Purpose Kween” didn’t appear out of nowhere. Yasmin earned it. She’s a multi-hyphenate who sings, acts, entertains, and creates viral content like it’s second nature. Whether she’s performing live—like during the MassKara Festival in Bacolod City, where she pulled massive crowds with her unbeatable timing—or dropping yet another hilarious video online, her energy stays unmatched.
Her influence went beyond laughs and memes when Canva Philippines crowned her as the face of a major campaign. They literally built an entire “All Purpose Kween” collection around her, featuring her edited into numbers, letters, and all sorts of design mockups. Suddenly, brands—and even some government agencies—were joining the fun, remixing Yasmin into their own materials. She wasn’t just an internet star anymore; she became a cultural template.
At her core, Kween Yasmin embodies the Filipino gift for humor, reinvention, and turning everyday language into art. Her persona is both hyper-relatable and larger-than-life—a blend that resonates deeply with online communities, fandom culture, and LGBTQ+ audiences who see the word “kween” as an anthem of empowerment and unapologetic flair.
Her impact? Authenticity. Representation. And proof that lifestyle and entertainment content can be both lighthearted and culturally relevant. Yasmin thrives anywhere you put her—onstage, onscreen, or inside a meme template—without ever losing her signature comedic spark.