Food lovers in the south have a fresh reason to indulge as Secret Recipe is now open at SM City Santa Rosa on 6 November. Instead of a traditional ribbon-cutting ceremony, its 6 November launch featured a giant red velvet cake, perfectly symbolizing the brand’s signature focus on indulgent desserts and celebratory moments. Families, friends and long-time fans gathered for the event, enjoying a festive atmosphere and the chance to be among the first to explore the new branch.
The interiors of the Santa Rosa store reflect Secret Recipe’s Malaysian roots with a feminine design, creating a warm and stylish environment. Floral accents, soft lighting and cozy seating make it an inviting space for casual meals, coffee breaks, or Instagram-worthy moments.
While the brand is best known for its cakes, Secret Recipe goes beyond dessert. Guests can start their meals with a selection of shareable appetizers like chicken satay, spicy tomato drummettes, deep-fried wontons and seafood spring rolls. The menu also highlights Southeast Asian favorites, from the aromatic Singapore Laksa to tender Beef Rendang slow-cooked in spices and coconut milk. Other must-try dishes include Nasi Goreng Ayam, Char Kuey Teow and Nasi Lemak, all served with flavorful rice, stir-fried noodles, or hearty soups.
Desserts remain at the heart of the experience. Crowd-pleasers like Hokkaido Triple Cheesecake, Blue Butterfly Pea Cheesecake and Chocolate Indulgence bring the perfect balance of richness and lightness. Pair these with coffee, tea, or one of Secret Recipe’s signature drinks to complete the meal.
For Bistro Group, opening this branch is a way to meet the needs of customers who mostly hail from the south, providing a familiar yet elevated dining experience. Secret Recipe Santa Rosa is not just about meals, it is about savoring moments, celebrating life’s everyday joys, and enjoying comforting flavors that feel like a treat any day of the week.