Anyone who has attended an event catered by Juan Carlo comes out with a story to tell. The artistry of its food, the theatrical flame effects and the signature attention to detail are only part of the experience. What sets the brand apart is the dedication of its founders, the Del Rosario family, whose commitment has guided the company since its beginnings.
To mark its 30th anniversary, Juan Carlo the Caterer gathered clients turned lifelong friends, industry partners and long-time supporters for a grand celebration at The Blue Leaf Cosmopolitan.
The night unfolded like a concert, complete with performances from Erik Santos, Aicelle Santos-Zambrano, Ogie and Regine Alcasid, Yeng Constantino, Morissette and Angeline Quinto. The production was led by director John Pratts, with each performer sharing how the company helped make their own milestone moments more memorable.
Their story begins in Batangas, where the Del Rosario family once relied on borrowed dinnerware, heirloom recipes and personal deliveries. Those modest beginnings were rooted in discipline and a constant desire to improve.
Even the challenges of the 2020 pandemic did not break them. What was expected to be a two-week lockdown forced them to reassess their large stock of ingredients meant for future events. Rather than cut back, they brought their food directly to homes. Ready-to-cook meals surged in demand, intimate celebrations still needed memorable dining, and not a single employee was laid off. Instead, staff were trained to improve their plating and service for the day events would return.
For every dish, a story
For their anniversary celebration, the company presented a curated multi-course menu designed as a journey through Philippine flavors, landscapes and heritage. Every dish was tied to a story, a memory, or a place that shaped the Del Rosario family and the communities they work with.
Guests began with Alab ng Sining, a blazing appetizer featuring Bayambang red onion, Batangas kamias, Bicol pili, Benguet native potato, Laguna de Bay kangkong, A5 Wagyu, foie gras, and gold leaf. This was followed by Tahimik na Kabundukan, a Potage Bonne Femme made with Cordillera potatoes, Pangasinan leeks, and Pampanga unagi. The salad course, Salinlahi, combined smoked duck, poached pear, and a colorful mango slaw inspired by ingredients found in markets across the country.
The main courses continued the narrative. Libro ng Lahi, encased in parchment that revealed grill-kissed Chilean sea bass, French sabayon, and salted egg from Pateros, wove together flavors from Mindanao, Bohol, and Bicol. This was followed by Gunita, a guava sorbet inspired by the childhood summers of founders Engr. Alex Michael del Rosario and Teresita del Rosario. The second entrée, Pagsilang, paired US Angus rib eye and lobster with aligue-saffron risotto and an atchara mustard emulsion made with mustasa from Mindoro. Dessert arrived as Hiyas ng Kalikasan, a fusion of Cebu mangoes, Pangasinan corn, Quezon coconut, and Silang honeycomb.
The celebration also revisited how the Del Rosario family built the company that would later redefine local catering. Before Juan Carlo became a staple at high-profile events, engineer Alex Michael del Rosario was already shaping his palate by exploring restaurants and learning from his aunt, Cecilia del Rosario Pacumio, who taught him the principles that guide the business today: excellence, elegance, transparency, and a deep appreciation for food.
Anchored on these values, Alex and his wife, Teresita, left their life in Saudi Arabia to return to the Philippines and start anew. They named the business after their son, Juan Carlo, bringing home the knowledge and multicultural culinary exposure they gained overseas.
Meticulous work
Through the years, the company became known for handling major celebrations. Their meticulous work earned the trust of prominent personalities, including Regine Velasquez and Ogie Alcasid for their 2010 wedding, Kathryn Bernardo for her 2014 debut, and Zoren Legaspi and Carmina Villarroel for their 2012 surprise wedding. Recommendations grew naturally and eventually led to larger gatherings, such as the US Embassy event that brought together Philippine and American delegates.
But at the heart of the brand is the family’s commitment to relationships. Assistant vice president Juan Carlo del Rosario shared, “The real magic isn’t just in the food, it’s in the bond and trust we share with our clients. We make it a point to let them know we always think of them through constant communication, holiday gifts, and celebrating special occasions together.”
He added, “We don’t just cater events, we get to see every important stage of their lives and see how they unfold as persons, from birthdays to weddings, even christenings and more. They aren’t just clients, they become our family whose milestones we help stage.”
As the anniversary program drew to a close, Juan Carlo del Rosario reflected, “Juan Carlo the Caterer’s legacy is built on passion, hard work, and the drive to be at the heart of tasteful celebrations. As we look towards staging more memorable moments and setting new standards for luxury, we commit to continuous delivery of world-class culinary performances and creating unforgettable memories.”
With 30 years behind them and many more years ahead, Juan Carlo the Caterer moves forward with the same family spirit and innovation to create more tasteful moments.