Lexus Philippines officially opened the New Lexus Manila Gallery at Grand Central Park, North Bonifacio Global City, as the brand continues its efforts to expand its presence and elevate customer experience in the country.
During the opening program, Lexus Philippines Chairman Alfred V. Ty looked back on the brand’s 16-year journey since it entered the Philippine market in 2009. He recalled how the first Lexus showroom in BGC became the foundation for the brand’s growth and a place that introduced Filipino customers to Lexus’ spirit of omotenashi, or treating every customer as a guest in one’s home.
Ty thanked Lexus owners and supporters for their continued trust. He said the brand now has more than 12,000 units on Philippine roads. He also highlighted milestones such as the introduction of the LFA supercar and the expansion from five initial models to twelve today.
“The new Lexus Manila Gallery represents a new chapter for Lexus in the Philippines,” Ty said. “It is larger, more modern, and designed to provide comfort and convenience for every guest.”
He described the four-story facility as a space where guests can explore Lexus models in a relaxed, gallery-style environment. The new building combines modern design with the brand’s core values of quality, craftsmanship and hospitality.
Lexus Philippines President Masando Hashimoto also spoke about the company’s growth. He said Lexus sold only 172 units in 2009. By 2024, sales had increased to 2,463 units, giving the brand a 53.5 percent share of the local luxury market.
Hashimoto said Lexus continues to focus on innovation and sustainability. He noted that 91 percent of Lexus’ global sales now come from hybrid and electric models. He also cited concept vehicles such as the next-generation LFA and the LF Chauffeur, which showcase the brand’s future direction in design and technology.
“The opening of the new Lexus Manila Gallery shows our commitment to creating better experiences for our customers,” Hashimoto said. “It is a place where innovation meets hospitality.”
The ribbon-cutting ceremony was led by Alfred V. Ty, Masando Hashimoto and Hon. Lani Cayetano, mayor of Taguig City, with executives and representatives from Lexus Philippines, Toyota Motor Philippines, and partner organizations.
The new Lexus Manila Gallery represents the brand’s vision of luxury that values human connection. With the new gallery, Lexus builds on its legacy and commitment to “Experience Amazing.”