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Gone too soon

Below are some showbiz personalities who went at a time when they could still be productive and do more important works in entertainment.

Butch Francisco

For this All Saints’ Day feature, The Butcher will pay tribute to on-cam artists in the local entertainment profession who surprised the public with their sudden passing. I am not referring to celebrities who went at the prime of their youth — like Emman Atienza who tragically died last 22 October at only 19 years old.

Half of the names I will be honoring in this piece may no longer be familiar to the young. But this is a good opportunity to introduce them to a new audience since their works are still on YouTube. Below are some of the showbiz personalities who went at a time when they could still be productive and do more important works in entertainment:

Rudy Concepcion — He was already married with children when he joined the movies before World War II. Rudy was recommended by his cousin to the owners of Sampaguita Pictures. With his dark good looks, he became an instant sensation.

Among his important films were Tunay na Ina and Pakiusap, both with Rosario Moreno. Unfortunately, Rudy wasn’t emotionally prepared for fame. He had to keep his marital status a secret. At the same time, he was surrounded by beautiful actresses in his place of work and there were occasions when he was unable to resist temptation.

His confused mind drove him to drink. He eventually developed peptic ulcer. Rudy died on 21 June 1940. He was only 28.

Rosario Moreno — Born Rosario Tenorio Ventaja on 4 October 1916, she started as an extra before she attained stardom. She was known as the Queen of Tearjerkers and often sang in her films. Rosario married film villain Fernando Royo. Sadly, during the Battle for Manila, her house in Sampaloc district was hit by a bomb and she was among the casualties. She died while she was with child on 9 January 1945.

ROSARIO Moreno

Tugo — Andres Solomon in real life, he was the other half of the comedic duo, Pugo and Tugo. They started in vaudeville before the war. During the Japanese Occupation, they were made to change their screen names to Puging and Tuging because Tugo sounded like Tojo, a top official of the Japanese Imperial Army. There was even a time when Pugo and Tugo were brought to Fort Santiago for interrogation because one of their comedic acts so displeased the Japanese.

Pugo and Tugo became bigger stars when they joined the movies after the war. Unfortunately, Tugo died of a heart attack on 3 November 1952. He was only 46. A clip of his funeral — with throngs in attendance — is on YouTube. Among those who saw him off at his final resting place at Manila North Cemetery was a very young Rosa Rosal.

Nelly Baylon — She was born Bienvenida Anong and was discovered by officials of Sampaguita Pictures while selling flowers in the streets of Manila. She initially played support to Susan Roces and Amalia Fuentes.

Life played a cruel joke on her though. In 1958, the studio felt she was already ripe for stardom. But on her way to work to shoot what should have been her launching movie, she perished in a vehicular accident. She was 21.

Walter Navarro — He was the total package. He had good mestizo looks, which was why he became a matinee idol. His perennial partner was Hilda Koronel.

Walter also sang well. He had a good singing voice, but hopelessly bad diction that could have been corrected through time.

More importantly, he proved to be a good actor even when he was just starting out in the movies — under Lea Productions. His most important film was Stardoom under the direction of Lino Brocka. With him in the film were the great actors Lolita Rodriguez, Eddie Garcia and Hilda Koronel.

Stardoom, sadly, was a huge flop. That became a setback to his career. After that, he was relegated to what was then referred to as smorgasbord movies where he was just part of an ensemble. Slowly, he just vanished from the public eye. It was said that he took to drinking. There was also a time he took on odd jobs, like waiting on tables, just to survive. Walter died in 1999 at age 47.

Claudia Zobel — Born in Mandaue, Cebu on 27 February 1964, she was christened Thelma Cabras Maloloy-on. It was Regal Films that built her up.

In person, she looked plain. At the Northeast Greenhills home of the late Lily Monteverde, in fact, TV host Inday Badiday once asked Claudia to fetch a glass of cold water from the kitchen. Inday mistook her for a housemaid.

CLAUDIA Zobel

But on the big screen, Claudia sizzled and looked extremely photogenic. The camera loved her, particularly her perfect dusky complexion.

Claudia’s launching film, Shame, was a blockbuster hit. It didn’t take long for her to attain critical acclaim. She was nominated for an Urian as best actress in Sinner or Saint.

Tragically, on 10 February 1984, Claudia died in a car accident (she was driving) while negotiating the Magallanes interchange. In 2013, her remains were exhumed at her final resting place in Queen City Memorial Gardens in Cebu to give space to her father who died in August of that year. Upon opening her casket, her body had not yet decomposed after 29 years.

Julie Vega — Born Julie Pearl Apostol Postigo, she was supposed to be Flor de Luna and not Janice de Belen. A scheduling conflict prevented her from doing the soap that eventually became the launching pad for Janice’s career.

JULIE Vega

But when Julie became free to do a daily serial, she starred in Anna Liza, which became a bigger hit than Flor de Luna. Julie and Janice, however, remained friends. They could have been the next Sharon Cuneta and Maricel Soriano if only Julie didn’t succumb to pneumonia on 5 May 1985.

Helen Vela — She started out on radio, but became a familiar face when she joined television via Suerte sa Siete, which served as the pre-programmer for Student Canteen.

But what truly made her famous was when she produced her own drama/counseling show, Lovingly Yours, Helen. She also became a film producer and actress on the big screen.

In the early 1990s, she got sick and doctors were at a loss as to what causd her illness. She died on Valentine’s Day in 1992. Helen was 42.

Rico Yan — Today, at the Manila Memorial Park in Sucat, Paranaque, expect fans to visit the grave of this matinee idol who died at the peak of his career. Twenty-three years after he passed, the public still adores Rico Yan, who was born Ricardo Carlos Castro Yan on 14 March 1975.

RICO Yan

Rico Yan started his career as a commercial model for print and television. In 1995, he became part of the first batch of ABS-CBN’s Star Circle. He will forever be identified with Claudine Barretto because they were a pair both on screen and in real life. By the time of his death (due to acute hemorrhagic pancreatitis) on 29 March 2002 (in Palawan), he and Claudine had broken up.

The Rico Yan-Claudine Barretto tandem, however, will always be remembered as one of the most famous love teams in Philippine entertainment.

Jaclyn Jose — Although she was already a senior when she died on 2 March 2024, Jaclyn Jose (Mary Jane Guck in real life) could have done more films because she was still in demand as an actress by the time of her passing. Eight years earlier, in fact, she had won best actress at the Cannes Film Festival for Ma’ Rosa.

Although she started out in sex films, Jaclyn quickly developed into one of the best actresses in Philippine cinema. In the last decade of her life, she tried comedy and was a success. Imagine what else she could have done had she still been alive.

Nora Aunor — Do superstars die? Her physical body did last 16 April. But in the hearts of Filipinos, Nora Aunor will live forever as one of the greatest figures in Philippine entertainment.