Beyond its zigzag roads and cold climate, I have learned to appreciate the Cordillera Administrative Region (CAR) beyond what I have read in textbooks and on the internet.
As a first-time delegate of the Philippine Experience Program (PEP) Culture, Heritage, and Arts Caravan in CAR—the 13th leg of the tour—my admiration for the region’s rich heritage and deep culture grew.
Throughout the three-day trip, I remember Department of Tourism (DOT) Secretary Cristina Garcia Frasco highlighting four points—Likha, Hain, Pamana, and Kalinga.
Hain, which translates to “serving food,” was a theme present throughout the trip. They never failed to keep us full and wanting more with Cordilleran cuisine. It was not far from the palate I grew up with in an urban area, but I noticed that vegetables were always on the table—unsurprising, given the region’s strong agricultural roots.
We also engaged in farming on the last day of the trip at Green Salad Farm in Bauko, Mountain Province, where we learned about seasonal crops and how often they are transported to other parts of the country.
Meanwhile, craftsmanship was the main highlight of Likha, showcasing artistic works that could translate into livelihood opportunities in the region. At Mount Camisong, we met locals who wove and carved wood. I would also say that the Northern Blossom Flower Park is a product of art—from the way everything was arranged to create something so unique.
The performances during the annual Festival of Festivals were another artistic highlight. The exciting choreography, colorful props and costumes, and music all felt perfectly aligned. The hudhud—a chant from the Ifugaos—is also something I will not forget.
Pamana focuses on heritage and history, tracing back to the American colonization period. On our first day in Baguio City, particularly at Camp John Hay, we saw the deep influence of the Americans on the community that developed there.
Additionally, the Festival of Festivals served as a reminder that heritage is something Filipinos should take pride in. The locals’ commitment to preserving their culture despite the growing pressures of globalization is inspiring.
Lastly, Kalinga centers on nurturing wellness. The greens, mountains, and flowers all nourished my spirit—but what stood out most was how speaking with locals could be just as soothing to the soul. Hearing about their customs and their care for the environment made the experience meaningful.
Beyond the financial gains the tourism sector derives from the PEP Caravan, I believe the greatest benefit is how it deepens Filipinos’ appreciation of their own country and countrymen.