Korea Tourism Organization acting executive vice president Nam Chun Kim (left) and SM Supermalls executive vice president for marketing Joaquin San Agustin (right) sign a memorandum of understanding at SM Prime Headquarters in Pasay City on Saturday, 30 August 2025.
The partnership aims to promote Korea’s cultural heritage, strengthen tourism exchanges, and highlight Korea-Philippines friendship through travel. It starts with the Korea Travel Fiesta 2025 at SM Mall of Asia on August 30–31, featuring winter travel promotions, cultural showcases, and live performances. — Photograph courtesy of John Carlo Magallon for DAILY TRIBUNE