Last 16 July, notable fashion designer Viña Romero unveiled her pop-up store at the Filipino Zone, second floor of Greenbelt 5. This visual, and atmospheric extension of her atelier marks her first foray into physical retail as a design medium in celebration of her decade-long presence in Philippine fashion. The modest designer has created a mark of distinction from her captivating creations that reflect modernity, consciousness and practical relevance.
At the heart of the store is Araw Araw — a capsule collection that revisits the silhouettes, detail and presence-driven philosophy that have defined the brand over the past 10 years. Each masterpiece is a reflection on dressing with intention — rooted in craft, made for meaning. The space debuts Romero’s fabric and resin artworks, including Ambag, a suspended piece embodying the studio’s spirit of collaboration and contribution.
The pop-up store runs until 15 October. Daniel Moises